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Survey: Mother’s Day spending expected to rise 10%
New York -- Survey results released Wednesday by Brand Keys revealed that 90% of consumers plan to celebrate Mother’s Day. Total spending is estimated to reach nearly $17.2 billion, according to the annual Brand Keys Mother’s Day survey.
Celebrants intend to spend an average of $163 this year, up 10% over 2011. Men, following a long-time pattern, intend to spend more than women, reporting an anticipated average spend of $190. Women anticipate spending $136.
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Study: Twitter, LinkedIn appropriate social media building blocks for retail marketers
Atlanta -- The Coca-Cola Retailing Research Council has published the final installment of its five-part report on social media, which suggested that grocery marketers significantly can leverage any social media participation by simply responding to tweets on Twitter and exploring the potential of professional networking site LinkedIn.