TRU gets aggressive for the holidays

WAYNE, N.J. Toys"R"Us announced that it is getting ready for the holidays by offering big savings throughout December.

For its "Biggest December Sale Ever," the company has introduced a new catalog filled with 40 pages of deals on hundreds of the season's hottest toys. The company also announced that it is offering month-long deals of the day, which provide discounts on specific products, as well as entire product categories. In addition, Toys"R"Us has expanded its store hours to accomodate more shoppers.

"Our goal is to provide our customers with the deals they want most, and the convenience they need, during this final countdown to Christmas," said Greg Ahearn, Senior Vice President, Marketing and e-commerce, Toys"R"Us, Inc. "We know that both quality and value matter to families, and throughout December Toys"R"Us will be the destination for parents and gift-givers who want to find the right gift at the right price to fit their budget."