Events

Guitar Center is preparing to unveil a new Serato-branded digital music area in its Brooklyn store location at an all-day red carpet event open to the public on Oct. 24. The new Serato-branded digital music area will offer DJs and aspiring music producers a place to try out the latest products.

The launch coincides with the expansion of Guitar Center's Music Mentor program, which offers customers free lessons and instruction for top DJ and digital music products, as well as the completion of an extensive renovation to the Brooklyn, N.Y., store on Flatbush Avenue.

Watters Creek, in Allen, Texas, began life in a 2005 focus group with two-dozen women from Allen.

Organized by the property’s developer Trademark Property Co., the focus group asked participants what they would like to see in this new mixed-use center. What should it offer? What should it look like? What do you need in Allen, Texas?

Menomonee Falls, Wis. -- Following the lead of rivals Macy’s and J.C. Penney, Kohl’s Department Stores announced it will open its doors at 8 p.m. on Thanksgiving Day,  kicking off its Black Friday event earlier than ever.  

Stores will be open for 28 hours straight – from 8 p.m. Thursday, Nov. 28 through midnight Friday nationwide.

Minneapolis – Target Corp. is enlisting Jonna Mendez, a former CIA officer and mom who will serve as a “Kids’ Gift Detective.” Inspired by her years of CIA experience, Mendez will offer online tips and techniques via a video series at ABullseyeView.com where she works with popular mom bloggers.

In addition, Target will offer a dedicated kids’ gifts page on its website and will launch a digital gift catalog in early November.

Target is enlisting Jonna Mendez, a former CIA officer, who will serve as a “Kids’ Gift Detective.” Inspired by her years of CIA experience, Mendez will offer online tips and techniques via a video series at ABullseyeView.com where she works with popular mom bloggers.
 
In addition, Target will offer a dedicated kids’ gifts page on its website and will launch a digital gift catalog in early November.
 

Wayne, N.J. -- Toys “R” Us 2013 holiday marketing plans include  a new TV campaign that will feature a group of real-life children from local New York charities who think they’re going on a field trip, but actually are going to a Toys “R” Us store where they are given free rein.

Featured at the end of each TV commercial and throughout many of the company’s print and online marketing vehicles, is the hashtag, #WishinAccomplished.
 

Driving sales with an established brand at multiple retail accounts is hard enough for the biggest consumer packaged goods companies. Creating a new brand in a nonexistent category is even more daunting as a pair of entrepreneurial family members discovered a decade ago when they launched the Granite Gold line of stone-care products. This is their story.

Two stone guys with no experience in consumer package goods or retail set out to conquer the world by trying to fit a square peg into a round hole.

J.C. Penney has joined the list of retail chains that plan to open their stores on Thanksgiving night to kick off the holiday shopping season. 

Penney will open most of its 1,100 stores at 8 p.m., the same as Macy's. Last year, Penney opened its stores at 6 a.m. on Black Friday, while rivals Macy’s and Kohl’s opened their doors at midnight.