J.C. Penney to kick off holiday shopping season on Thanksgiving

J.C. Penney has joined the list of retail chains that plan to open their stores on Thanksgiving night to kick off the holiday shopping season.



Penney will open most of its 1,100 stores at 8 p.m., the same as Macy's. Last year, Penney opened its stores at 6 a.m. on Black Friday, while rivals Macy’s and Kohl’s opened their doors at midnight.



Penney had previously announced it is bringing back a holiday tradition that then-CEO Ron Johnson ditched last year: Stores will give away nearly two million holiday snow globes starting at 4 a.m. on Black Friday.