Events

Matthews, N.C. -- Family Dollar is expanding its food assortment with the introduction of more than 400 new food items in each of its more than 8,000 stores across the country.

"At Family Dollar our focus is on our customer," said Jason Reiser, Family Dollar executive VP and chief merchandising officer, in a statement. “It’s important for us to constantly evaluate our assortment, making sure that we have the products and national brands that are relevant to her and her family, always at a great everyday value."

The backyard chicken movement is a consumer trend that likely went undetected by the insights teams at most retailers, but not Tractor Supply.

The nation’s leading farm and ranch store has developed an innovative promotion called “Chick Days,” and is touting the benefits of raising backyard poultry with the promotional piece, “Raise Your Roost.” A dedicate landing page at TractorSupply.com also features a wide range of chicken products to help customers raise a healthy flock.

Riverside, Calif. — Farmer Boys will open its 75th fast casual restaurant in Orange, Calif., this weekend. The Grand Opening will include a ribbon cutting ceremony, burger-eating contest, Big Cheese burger giveaway and family entertainment.

The fast, casual Farmer Boys chain prides itself on using farm-fresh ingredients.

Oak Brook, Ill. – McDonald’s is offering free McCafe coffee is available during breakfast hours starting March 31 through April 13 in participating restaurants. To kick off the two-week campaign, McDonald's will host "Make Friends with McCafe" sampling events at high traffic locations and transportation hubs in multiple cities across the country.

Hoffman Estates, Ill. – Sears is launching Now + Here, a fast fashion shop available in Sears stores across the country, on Sears.com and Shopyourway.com, in the second week of April. The Now + Here shops offer a new shop environment with monthly deliveries.

The fully integrated retail experience extends online with access to exclusive content, including behind the scenes videos and fashion tips.

A week after it divested Lands’ End, Sears announced plans to launch Now + Here, a fast fashion shop available in Sears stores across the country, on Sears.com and Shopyourway.com, the second week of April. The Now + Here shops offer a new shop environment with monthly deliveries.

The move comes as the company continues to transform into a member-centric retailer leveraging Shop Your Way and integrated retail.

Leading brands are retailers were recognized for their effectiveness in marketing communications Tuesday night in Chicago when the fourth annual North American Shopper Marketing Effie Awards were held at the Path to Purchase Institute’s annual Shopper Marketing Summit.

More than 360 select Loblaw banner stores across Canada nabbed the world record for the most wheels of Parmigiano Reggiano cheese cracked simultaneously, as declared by a Guinness World Records adjudicator. Officially, 1,008 wheels were cracked in more than 360 Loblaw banner stores simultaneously across Canada.