Events

LOS ANGELES — Specialty sporting goods retailer Sport Chalet is looking to public relations boutique agency Formula PR to help establish its brand as a leader within the active lifestyle industry. 

The multi-faceted program will focus on elevating visibility around Sport Chalet’s in-house health and fitness experts, heightening regional awareness through interactive events and custom programs, in addition to connecting with consumers, and positioning the brand as the go-to resource for education, training and gear in the vast sports arena. 

BENTONVILLE, Ark. — Memorial Day marks the unofficial start of summer and outdoor fun, so Sam’s Club is taking the opportunity to promote healthy skin and weight management with a series of preventative health screenings from 11 a.m. to 3 p.m. Saturday, May 11. 

NEW YORK — Macy’s is getting help from singer, songwriter and dancer Usher in curating the concept, music and design of the 37th annual Macy’s 4th of July Fireworks. The retailer’s fireworks spectacular is the nation’ largest patriotic pyrotechnic display.

JACKSONVILLE, Fla. — Acosta Sales & Marketing, a leading full-service sales and marketing agency in the consumer packaged goods industry, is partnering with the Wounded Warrior Project to hold the 2013 Believe in Heroes campaign. 

MINNEAPOLIS — Summer’s not yet here, but Target has its bull’s-eye set on fall. The discount retailer is teaming up with designer Phillip Lim on an exclusive collection for women and men. 

Called 3.1 Phillip Lim for Target, the collection will be available Sept. 15 at most Target stores and online.

SALT LAKE CITY — As part of its philanthropic efforts, Walmart is holding a fundraiser between now and Friday, June 21 benefiting Children’s Miracle Network Hospitals.

Walmart is inviting customers and Sam’s Club members to make a $1 donation or more at the retailers’ more than 4,600 U.S. locations. Participants can add a “Miracle Balloon” donation during checkout, and 100% of all funds raised will go directly to the member hospital in the area. 

Bentonville, Ark. — Walmart and its philanthropic arm, the Walmart Foundation, were busy working alongside notable food companies in April, as part of the corporation’s Fighting Hunger Together Initiative. 

Between April 1 and April 30, more than 443,000 votes were cast for the more than 300 eligible Feeding America food banks and partner agencies as part of the campaign, which fights hunger in local communities. 

BENTONVILLE, Ark. — Walmart’s Acres for America program, a conservation partnership with the National Fish and Wildlife Foundation, is working on new projects in Arkansas, New Mexico, Nebraska, Wisconsin, New Hampshire, Maine and Oregon.

OMAHA, Neb. — Sergeant's Pet Care Products, an Omaha, Neb.-based manufacturer of pet products, engaged shoppers while promoting good oral hygiene for pets with its national Sentry Petrodex Superstar Smiles photo contest, sponsored by the company’s Sentry Petrodex dental brand.

Three-year-old yellow Labrador Retriever Flash took the top prize.

New York -- Target isn’t letting any grass grow under its feet when it comes to the suddenly hot category of home goods and home furnishings. The discounter has installed a giant, two-story dollhouse — some 21 ft. high and occupying some 1,500 sq. ft. of space — smack in the middle of Vanderbuilt Hall in New York City’s Grand Central Station. The temporary installation is designed to promote Target’s new Threshold brand and is completely furnished and accessorized with furniture, decor, and housewares from the collection.