Events

BOCA RATON, Fla. — Office Depot has joined forces with boy band One Direction to raise money for an anti-bullying education program. The anti-bullying campaign is set to launch across the United States during the 2013 back-to-school season.

The Kids In Need Foundation will hold its 15th annual Kids In Need Foundation Education Celebration Gala Wednesday, Sept. 25, at the Depot, in Minneapolis, Minn. 

A cocktail reception, sponsored by Target, will kick things off at 6:30 p.m., followed by the Gala Dinner, sponsored by 3M, at 7:30 p.m. 

SAN FRANCISCO — Pottery Barn Kids, part of Williams-Sonoma’s brands portfolio, has launched its Summer Reading Challenge in partnership with PBS Kids. 

The challenge, which runs through August 26, is designed to promote a love of learning and literacy in kids and their families throughout the summer months. It also draws foot traffic into its brick and mortar stores, and is an exercise in brand awareness, as young children will recognize the brand and associate it with the reading challenge, making them potential future customers. 

Atlanta -- The Home Depot announced a single-day effort to prepare residents in storm-prone regions for the upcoming hurricane season. On July 27, Home Depot said it will host Hurricane Preparedness Workshops at more than 700 of its stores from the Gulf Coast to New England.

The expansion of the workshops is one of several preemptive measures the company is taking in preparation for 2013 hurricane activity, which is once again predicted to be above average.

ATLANTA — The Home Depot announced a single-day effort to prepare residents in storm-prone regions for the upcoming hurricane season. On July 27, Home Depot said it will host Hurricane Preparedness Workshops at more than 700 of its stores from the Gulf Coast to New England.

The expansion of the workshops is one of several preemptive measures the company is taking in preparation for 2013 hurricane activity, which is once again predicted to be above average.

MYRTLE BEACH, S.C. — Golfsmith International is teeing up for the opening of its first Xtreme golf store in Myrtle Beach, S.C. The 35,000-sq.-ft. space has been designed to encourage customers to try out products in an interactive hi-tech environment before they buy.

Hicksville, N.Y. -- Footlocker was the most tweeted about brand with over 50,000 posts, according to GenSent Insights’ 2013 report on Sporting Goods and Outdoor Retailers. This was more than twice the number of tweets the next closest competitors, Dicks Sporting Goods and REI (generated with just under 20,000 posts each.  

Footlocker’s digital and social media strategy includes creating such properties as Sneakerpedia (a hub for sneaker enthusiasts) Kickstagram, (a photo sharing blog) and Footlocker Unlocked (blogs, games and more).

NEW YORK — Tiffany & Co.’s 175th anniversary and its Great Gatsby movie tie-in collection drove the jeweler’s better-than-expected financial results for the first quarter ended April 30, which included Valentine’s Day. 

The jeweler had worldwide net sales of $895 million, an increase of 9% from $819,170 for the same period last year. On a constant exchange rate basis that excludes the effect of translating foreign currency denominated sales into U.S. dollars, worldwide net sales increased 13% and comparable store sales rose 8%.

INDIANAPOLIS — Banana Boat sunscreen is riding shotgun with Target-sponsored Chip Ganassi Racing for the second year in row at the 2013 Izod IndyCar Series. The sunscreen products producer is leveraging the partnership to market its Banana Boat Sport Performance CoolZone sunscreen and Banana Boat Protect and Hydrate Sunscreen lotions. 

ST. LOUIS — Anheuser-Busch is providing 2,156 cases of emergency drinking water — or 51,744 cans — for use by relief workers and residents affected by the tornado in Oklahoma City and its surrounding suburbs.

A truck loaded with emergency drinking water left Cartersville, Ga., and will be arriving in the region this week. Anheuser-Busch is working with the American Red Cross to get the water where it's most needed. Additionally, the company has made a $25,000 donation to the Red Cross to assist in their relief efforts.