Events

Eva Mendes celebrated this week the launch of her spring collection for New York & Company's with two events in L.A. Mendes joined fashion editors and bloggers for a party at New York & Company's new Beverly Center popup location, and again at the retailer’s Los Cerritos Center location, in Cerritos, Calif.

Alpharetta, Ga. - Almost half (45%) of brands see measuring ROI as a challenge in using Twitter as a marketing tool, followed by building an audience (42%) and engagement (37%). In addition, a new survey of brand marketers from Social Media Marketing University (SMMU) shows that 40% of brands agree that Twitter is an effective marketing tool and 25% strongly agree, but 31% are undecided, 1% agree and 3% strongly agree.

Bentonville, Ark. – Wal-Mart is offering its largest outdoor living, lawn and garden event of the year, featuring Black Friday-like prices. Starting at 8 a.m. on March 21, through March 29, Walmart’s Spring Savings Event will offer its lowest prices of the season on more than 60 outdoor essentials.

Wal-Mart’s Spring Savings Event will include $1.97 per bag red, black or brown mulch as well as brand-name lawn mowers and grills for less.

Walmart has borrowed a page from the playbook of Home Depot and Lowe’s with a new Spring seasonal promotion that leverages the equity of Black Friday.

Pop star Robin Thicke will help Express commemorate the grand opening of what promises to be a stunning 28,000-sq.-ft. flagship location in New York’s Times Square on March 25.

The fashion forward operator of more than 600 predominantly mall-based stores is looking to make a splash with the Times Square location company chairman and CEO Michael Weiss billed as “Express on steroids.”

Columbus, Ohio – Lane Bryant is opening a new store in Kennesaw, Ga. The store will be located in Town Center at Cobb, right next to the store's previous location at the mall.

The new store is slated to open March 21 and will have a grand opening celebration March 21-23.

The Avenue has used Partners in Education programs to foster community relations since 1998. These programs provide marketing opportunities for each of the five Avenue properties in the Southeast.

Taking a cue from the TLC television show “What Not to Wear,” for example, The Avenue worked with high school fashion marketing students to award $1,000 makeover packages including wardrobe, hair, makeup and other prizes. More than 40 teachers applied for the makeover, which was sponsored by Van Michael Salon, LensCrafters, Chico’s, Talbots and Aerosoles.

Wilson Sporting Goods is celebrating a century of sport with the launch of its “100 Venues in 100 Days” contest.

Participants will have the chance to win daily prizes as well as a grand prize trip to the 2014 U.S. Open Tennis Tournament in New York City.

“Wilson celebrates athletes at every level, from the backyard to the professional player,” said Tom Gruger, VP of marketing. “To kick off our 100th year, we will celebrate our partnership with these athletes as we look forward to the next century of champions.”