Events

Walmart has borrowed a page from the playbook of Home Depot and Lowe’s with a new Spring seasonal promotion that leverages the equity of Black Friday.

Pop star Robin Thicke will help Express commemorate the grand opening of what promises to be a stunning 28,000-sq.-ft. flagship location in New York’s Times Square on March 25.

The fashion forward operator of more than 600 predominantly mall-based stores is looking to make a splash with the Times Square location company chairman and CEO Michael Weiss billed as “Express on steroids.”

The Avenue has used Partners in Education programs to foster community relations since 1998. These programs provide marketing opportunities for each of the five Avenue properties in the Southeast.

Taking a cue from the TLC television show “What Not to Wear,” for example, The Avenue worked with high school fashion marketing students to award $1,000 makeover packages including wardrobe, hair, makeup and other prizes. More than 40 teachers applied for the makeover, which was sponsored by Van Michael Salon, LensCrafters, Chico’s, Talbots and Aerosoles.

Wilson Sporting Goods is celebrating a century of sport with the launch of its “100 Venues in 100 Days” contest.

Participants will have the chance to win daily prizes as well as a grand prize trip to the 2014 U.S. Open Tennis Tournament in New York City.

“Wilson celebrates athletes at every level, from the backyard to the professional player,” said Tom Gruger, VP of marketing. “To kick off our 100th year, we will celebrate our partnership with these athletes as we look forward to the next century of champions.”

Retailers have been known to employ all sorts of clever devices when commemorating a grand opening, but shapewear retailer Spanx takes the practice to a new level.

Home Depot was known to saw a board in half in lieu of a traditional ribbon cutting and outdoor retailer Gander Mountain once had an archer with a razor tipped arrow sever the ribbon. When Spanx opens its fourth retail location on April 11 at the International Plaza mall in Tampa the company plans to commemorate the occasion with a hosiery cutting as part of a “jiggle-free jubilee.”

Atlanta – Close to half (45.1%) of brands reported that ‘measuring ROI and results’ is their greatest challenge when using the Twitter platform for marketing, followed by ‘building an audience’ (42.1%) and ‘engagement’ (36.8%). According to a new survey from Social Media Marketing University (SMU), 65% of brands say that Twitter is an effective marketing tool, while 30.6% are undecided. Other notable findings include: • 96.2% of brands using Twitter as a marketing tool report having challenges using the platform to achieve specific goals.

Multi-platinum R&B recording artist Keyshia Cole and leading footwear designer and marketer Steve Madden are at it again. Cole and Madden announced their second partnership with products to be released this month including a variety of heeled and platform styles, ranging from pumps to gladiators to ankle booties. The shoes will feature new prints and colors, along with the platform and cut-out details that are said to showcase the fusion of Steve Madden's and Keyshia Cole's style.

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Lay's potato chips has issued a last call for submissions in its search for its next potato chip flavor. Fans now have less than a month to submit their "Do Us A Flavor" contest submissions for a chance to win a $1 million grand prize.  

Submissions are open on www.dousaflavor.com until 11:59:59 p.m. (EST) Saturday, April 5. This marks the second time the Lay's "Do Us A Flavor" contest has been held in the U.S.

Jelly Belly Candy Co. makes more than 100 different flavors of jelly beans, but in celebration of St. Patrick's Day, it's showing some special attention to its green Jelly Belly beans. There are 17 green varieties in all, each containing its own special flavor.