Events

Columbus, Ohio – DSW Inc. is opening two new stores on March 14. The stores will be located in Schererville, Ind., and Birmingham, Ala.

Customers will be eligible to participate in DSW Rewards, a free loyalty program in which customers earn certificates toward future DSW purchases and receive special member-only offers. Customers can also participate in the Shoe Lover community on Facebook to receive exclusive offers and giveaways.

An estimated 3,000 suppliers and Walmart’s top executives are scheduled to participate in the retailers Product Sustainability Expo to be held from April 29 through May 1.

Promotional materials for the event, to be held at the John Q. Hammons Center in Rogers, Ark., describe it as an opportunity to recognize and celebrate amazing advances in sustainability and to discover emerging opportunities and innovations that represent a new standard in retail.

Saturday Night Live alum and “Parks and Recreation” star Amy Poehler will appear in commercials for Old Navy following last year’s involvement with Best Buy.

Ad Age is reporting that along with starring in the commercials, Poehler will help write and direct them. The first ad, said Ad Age, features Poehler as an executive at a law firm interviewing a job candidate but getting distracted by the woman's outfit from Old Navy.

Connecting brands with influential voices via social media is the premise on which Collective Bias was founded. This week the firm strengthened that proposition with several new initiatives to increase the effectiveness of brand’s social shopper marketing efforts.

Founded as a “cook your own steak” restaurant in an abandoned gas station in 1974, Quaker Steak & Lube has evolved into one of the nation’s most up-and-coming casual-dining chains, renowned for its award-winning chicken wings and flavorful — make that hot — sauces. But as much as the food offerings have changed at “The Lube,” the brand remains true to its gas station and vintage car-loving roots.

The South by Southwest interactive/music/lifestyle event held each year in Austin, Texas, will see leading workwear brand Dickies team up with Amazon to host a lineup of leading musical acts.

The companies have created The Dickie’s Roadhouse presented by Amazon at the iconic Austin establishment known as Banger’s on Rainey Street near the convention center. Headliners at the event include Ludacris and Until the Ribbon Breaks.

Bartell Drugs is celebrating healthy and beautiful living during its Spring Health & Beauty Event, being held now at Bartell locations in King, Pierce and Snohomish counties.

Between March 2 and 15, activities at selected locations will include health clinics, free beauty “mini makeover” demonstrations and hair styling tips by Conair, and product samples ranging from cosmetics to dental care.

Three years after launching its Let’s Play initiative, Dr Pepper Snapple Group wants to play some more. The company has committed another $11 million to expand its efforts to provide tools, places and inspiration to make active play a daily priority in the lives of kids, families and communities across North America.

Procter & Gamble's Orgullosa program — a platform created in 2011 to celebrate, empower and fuel Latinas’ accomplishments and dreams — unveiled its Nueva Latina campaign. The campaign is a first-of-its-kind initiative designed to empower women to define what it means to be a bicultural, modern Latina.

In celebration of its centennial, Tastykake is releasing new, limited-edition Birthday Kake cupcakes, which combines confetti cake with chocolate-flavored icing and colorful sprinkles. The cakes are available in 12-count packs and hit store shelves this week.