Events

Canton, Mass. - Dunkin' Donuts is partnering with Spotify to celebrate summer musically. The campaign kicks off July 21 with a summer concert series that will span five cities, featuring five different emerging artists at pop-up concerts in high-traffic public areas.

The first show, today in Philadelphia, features Marian Hill. Additional artists to be determined will perform in Miami, Chicago, New York and Boston throughout the coming weeks.

Plano, Texas – The J.C. Penney Co. Inc. is launching a back-to-school marketing campaign that crosses multiple channels. The campaign will be supported by ads on TV, in Seventeen magazine, direct mail, preprints, broadcast and streaming video.

All marketing elements will be housed on a back-to-school hub at the Penney website, which includes a mix-and-match game that allows kids and teens to assemble different pieces to create their own style mash-up.

Gymboree is launching a colorful new campaign aimed at increasing awareness of a cause near and dear to the heart of its core customers.

The retailer has started a new effort to raise money in Gymboree and Gymboree Outlet stores to fund arts and crafts requests made by teachers on DonorsChoose.org. The goal is to fulfill classroom requests in every county where there is a Gymboree retail location.

TigerDirect is encouraging consumers to unleash their inner geek with 18th annual PC Race.

The retailer has partnered with Intel to host the competition, which is set to kick off at QuakeCon 2015 in Dallas from July 23 to July 26. The first contestant to assemble and boot their high performance PCs in each regional race will win an all expenses paid trip to Miami to compete in the National Finals on Nov. 6 during Tech Bash.

JCPenney Co. is launching a back-to-school marketing campaign that covers all the bases of omnichannel retailing.

New York – Macy’s Inc. is attempting to make charitable donations fashionable. The retailer’s new Fashion Pass program provides customers 15%-20% off storewide, plus $10 off a $30 purchase, when they give $5 at the register from July 22 to Aug. 15.

Macy's is introducing an innovative way for shoppers to give back to a wide variety of their favoritie charities.

Seattle — Ever wondered what a 15-story-tall Instagram post would look like? Well, thanks to Nordstrom, the wait is over.

Mall of America is adding a big experiential retail destination.