Events

In the final push to capture last minute sales, Macy’s has resorted to giving away $4.5 million in cash to customers at its stores across the country.

The promotion, which was not offered last year, was announced in a press released distributed at noon on Saturday, Dec. 19. The company said it would distribute $10 gift cards to the first 250 customers at 600 of its stores from Sunday, Dec. 20 through Tuesday, Dec. 22. The cards are only redeemable in store and must be used during the three day promotional window.

Going into the final stretch of the holiday season, a majority of Americans are far from finished with their holiday shopping. 

Going into the final stretch of the holiday season, a majority of Americans are far from finished with their holiday shopping.

Seventy-three percent (73%) plan to shop last minute (vs. 79% in 2014), as most wait to find the best deals (44% vs. 46% in 2014), according to the latest American Express Spending & Saving Tracker.

Other reasons consumers are shopping last minute include trying to save up until they have enough money (22%, on par with 2014) and difficulty finding the time to shop (20% vs. 16% in 2014).

eBay has come up with a clever solution to help Americans solve a common dilemma: what to do about unwanted holiday gifts.

The online marketplace retailer will operate pop-up selling stations in three select Westfield shopping centers across the country during “Boxing Weekend” from Dec. 26 (Boxing Day) to Dec. 27. The stations will be located at Westfield San Francisco Centre, San Francisco; Westfield Garden State Plaza, Paramus, New Jersey; and Westfield Hawthorn Center, Vernon Hills, Illinois.

Mallgoers who need to see what’s happening at the North Pole before they believe in Santa Claus will have their doubts erased, thanks to J.C. Penney. According to Advertising Age, Penney is using Oculus virtual reality headsets in an immersive holiday promotional experience called “Twas the Flight before Christmas” at four select malls. Customers will be able to interact with a virtual “Santa’s Workshop” environment.

Plymouth Meeting, Pa. -- PREIT will begin construction next summer on LEGOLAND Discovery Center Philadelphia at Plymouth Meeting Mall in Plymouth Meeting, Pennsylvania. The 33,000 sq. ft. attraction, is a unique indoor attractions based on the popular LEGO brick, designed for families with children aged 3-10.

Don’t be left out in the cold. The Retail Design Institute is accepting entries for its annual store design competition. The deadline to submit is December 31, 2016.

The competition celebrates exceptional retail experiences across more than 20 categories from department stores and specialty shops to restaurants and pop-ups. In addition, a single "Store of the Year" will be chosen from among the winning entries.

Watch this video for a time-lapsed video on how Target transformed a 16,000-sq.-ft. space in Manhattan into its holiday-themed pop-up, Target Wonderland.