My battle with Darth Vader at WTC MallWhen I first encountered Darth Vader in a cinema at a Connecticut shopping center in 1977, little did I know that, 40-odd years later, I’d be battling him blaster-to-lightsaber inside the premier mall in New York City. CBL and the art of mall experiencesOne of America’s biggest mall owners is out to prove you don’t necessarily need roller coasters or VR to give mall customers a great entertainment experience. The world’s first ‘candy department store’ to open at mega-mall It’Sugar is set to open its largest location to date at American Dream. Target’s small-format stores showcase locally-designed art Target Corp. is drawing on local artists to help celebrate a sense of community in its small-format stores. Guest column: Five ways to leverage AR for retail Augmented reality (AR) can transform retailers’ marketing efforts in a variety of ways. L Brands’ longtime chief marketer to retire Victoria’s Secret parent company L Brands is losing its long-serving — and controversial — top marketer. Hollywood & Highland to be overhauled under new ownership In the largest single-asset retail transaction to take place outside of Manhattan in nearly three years, Hollywood & Highland has been acquired by new owners with big plans. Tech Viewpoint: Three Gen Z marketing tips from Gen X For effective Gen Z marketing strategies, retailers should look back to the age of grunge and flannel. Birkenstock goes direct to consumer with second U.S. store A sixth-generation, family-run footwear brand with a devoted following has set up shop on the West Coast. Top 10 Retail Center Experiences: No. 9 West Edmonton Mall Daybreaker continues its countdown of the Top 10 Retail Center Experiences named in the July-August edition of Chain Store Age. First Previous 52 53 54 55 56 Next Last
