First Look: T-Mobile, Las Vegas
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T-Mobile is the newest attraction on Las Vegas’s iconic Strip.
The store, designed with Fitch (Columbus, Ohio), highlights T-Mobile’s diverse mobile device and service offerings. Featuring a glittering façade, the boldly-graphic store, accented with the brand’s signature magenta hue, uses high contrast finishes and dramatic lighting to help draw interest throughout the two-story, 9,000-sq.-ft. space.
Customers can explore new products and accessories from audio to smartphones, T-Mobile services and also buy Vegas-branded gear. In addition, they can recharge at the store's juice bar and take advantage of a complimentary mobile charger to use while visiting the store.
The new T-Mobile also has a concierge desk for recommendations on local hotels, shows and restaurants. Customers can also pick up tickets at the desk to events at the nearby T-Mobile Arena.
“We are so proud to have been a partner with T-Mobile to help develop the company's latest signature store on the Las Vegas Strip,” said Eric Daniel, creative director at Fitch. “T-Mobile’s presence in the heart of the Las Vegas, which began with its arena debut, is an unconventional retail experience that dazzles on the Strip.”
Architectural services, including technical execution, were performed by AADF Architecture from Fitch’s Phoenix studio.
The store, designed with Fitch (Columbus, Ohio), highlights T-Mobile’s diverse mobile device and service offerings. Featuring a glittering façade, the boldly-graphic store, accented with the brand’s signature magenta hue, uses high contrast finishes and dramatic lighting to help draw interest throughout the two-story, 9,000-sq.-ft. space.
Customers can explore new products and accessories from audio to smartphones, T-Mobile services and also buy Vegas-branded gear. In addition, they can recharge at the store's juice bar and take advantage of a complimentary mobile charger to use while visiting the store.
The new T-Mobile also has a concierge desk for recommendations on local hotels, shows and restaurants. Customers can also pick up tickets at the desk to events at the nearby T-Mobile Arena.
“We are so proud to have been a partner with T-Mobile to help develop the company's latest signature store on the Las Vegas Strip,” said Eric Daniel, creative director at Fitch. “T-Mobile’s presence in the heart of the Las Vegas, which began with its arena debut, is an unconventional retail experience that dazzles on the Strip.”
Architectural services, including technical execution, were performed by AADF Architecture from Fitch’s Phoenix studio.