Fred Segal gives new meaning to window shopping
Window shopping has gone digital at Fred Segal’s store on the famed Sunset Strip in West Hollywood.
Digital display window technology has been embedded into the storefront window of Fred Segal in conjunction with the store’s ‘Rock ‘n Roll Holy Land,’ an immersive exhibit on the history of Sunset Strip. The interactive shopping environment is the first in a series of activations that MasterCard will collaborate on with Fred Segal.
The digital storefront windows makes the store shoppable even when the physical space is closed. Through the window, shoppers can browse and interact with merchandise, place items in a cart, and make a purchase from their phone using a link that is pushed to them via text message. The items will be shipped to the address specified during checkout.
“For over 50 years Fred Segal has led the way in experiential retail and we are always looking for unexpected and unique elements that add to the shopping experience,” said John Frierson, president, Fred Segal. “Partnering with MasterCard allows us to bring our customers an exciting new way to shop that reflects today’s digital environment and takes it to the next level.”
In addition, MasterCard is working with Snapchat to offer unique experiences for MasterCard cardholders by connecting Snapcodes directly to retail moments.
MadeWorn, the LA-based brand specializing in handmade, American craftsmanship, is at the helm of conceiving the all-encompassing experience around the month-long Sunset Strip exhibit. It features exclusive merchandise from the brand and artists along with special appearances by performers throughout the event.
As part of the exhibit, the store is featuring a curated selection of products, including a variety of eccentric relics, photographs, and other treasures ranging from a complete 50-ft. tour bus to historic neon signs. An extensive collection of over 300 vintage and custom garments provided by MadeWorn is also featured.
“Fred Segal is a retailer known for offering its customers an innovative and differentiated shopping experience,” said Sherri Haymond, executive VP, digital partnerships, MasterCard. It makes them an ideal collaborator to bring to life the latest in experiential retail technology, like our shoppable storefront windows.”
Digital display window technology has been embedded into the storefront window of Fred Segal in conjunction with the store’s ‘Rock ‘n Roll Holy Land,’ an immersive exhibit on the history of Sunset Strip. The interactive shopping environment is the first in a series of activations that MasterCard will collaborate on with Fred Segal.
The digital storefront windows makes the store shoppable even when the physical space is closed. Through the window, shoppers can browse and interact with merchandise, place items in a cart, and make a purchase from their phone using a link that is pushed to them via text message. The items will be shipped to the address specified during checkout.
“For over 50 years Fred Segal has led the way in experiential retail and we are always looking for unexpected and unique elements that add to the shopping experience,” said John Frierson, president, Fred Segal. “Partnering with MasterCard allows us to bring our customers an exciting new way to shop that reflects today’s digital environment and takes it to the next level.”
In addition, MasterCard is working with Snapchat to offer unique experiences for MasterCard cardholders by connecting Snapcodes directly to retail moments.
MadeWorn, the LA-based brand specializing in handmade, American craftsmanship, is at the helm of conceiving the all-encompassing experience around the month-long Sunset Strip exhibit. It features exclusive merchandise from the brand and artists along with special appearances by performers throughout the event.
As part of the exhibit, the store is featuring a curated selection of products, including a variety of eccentric relics, photographs, and other treasures ranging from a complete 50-ft. tour bus to historic neon signs. An extensive collection of over 300 vintage and custom garments provided by MadeWorn is also featured.
“Fred Segal is a retailer known for offering its customers an innovative and differentiated shopping experience,” said Sherri Haymond, executive VP, digital partnerships, MasterCard. It makes them an ideal collaborator to bring to life the latest in experiential retail technology, like our shoppable storefront windows.”