The art of luring shoppers with candy
Art installations and candy crafters like Sugarfina are becoming common attractions at malls looking for new ways to draw traffic. Why not put the two together?
That’s exactly what Macerich’s Santa Monica Place is doing for the next four months with Candytopia, a two-level, 16,000-sq.-ft. installation of both original art pieces and copies of the likes of Warhol and Rodin — all made of candy.
Despite the fact that tickets for Candytopia are $30 apiece for adults, Macerich reports that the exhibit is drawing thousands of visitors a week to the popular Southern California mall. What’s more, art (and candy) lovers are lining up early for the show and sticking around afterward to shop and dine.
“Candytopia is a smart concept blending art and retail into a truly original experience that is driving great traffic at Santa Monica Place," said Macerich chairman and CEO Art Coppola.
Candytopia was the brainchild of “celebrity candy stylist” Jackie Sorkin, who partnered with retail veteran John Goodman and designer Zac Hertog to put on the exhibition, which undoubtedly would have won the praise of Andy Warhol. The Pop artist was known to occasionally follow a candy-only diet.
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That’s exactly what Macerich’s Santa Monica Place is doing for the next four months with Candytopia, a two-level, 16,000-sq.-ft. installation of both original art pieces and copies of the likes of Warhol and Rodin — all made of candy.
Despite the fact that tickets for Candytopia are $30 apiece for adults, Macerich reports that the exhibit is drawing thousands of visitors a week to the popular Southern California mall. What’s more, art (and candy) lovers are lining up early for the show and sticking around afterward to shop and dine.
“Candytopia is a smart concept blending art and retail into a truly original experience that is driving great traffic at Santa Monica Place," said Macerich chairman and CEO Art Coppola.
Candytopia was the brainchild of “celebrity candy stylist” Jackie Sorkin, who partnered with retail veteran John Goodman and designer Zac Hertog to put on the exhibition, which undoubtedly would have won the praise of Andy Warhol. The Pop artist was known to occasionally follow a candy-only diet.
Connect with me on LinkedIn | Follow me on Twitter