HelloFresh teams with actress Alison Brie for curated recipe promotion
A leading meal kit provider is partnering with a TV star to promote communal eating.
HelloFresh and Hollywood actress Alison Brie, who has starred in hit TV shows such as “Community” and “Mad Men,” are collaborating to launch “HelloFresh Supper Club,” a campaign featuring an exclusive HelloFresh menu curated by Brie.
Available for delivery the week of April 18–24, 2026, Alison Brie’s Supper Club picks feature a curated collection of five recipes including Thai coconut curry chicken and herbed chicken with feta and orange salad. Kicking off in the U.S., the program will soon expand to Denmark, Germany and the U.K.
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"At HelloFresh, we believe life is better when we cook and eat together," says Michelle Doll Olson, senior culinary development manager and head chef, HelloFresh U.S. "This program is designed to help people rediscover that joy of shared meals, and Alison Brie’s authentic love for gathering around the table — regardless of how busy life gets — makes her the ideal partner to show that hosting can be accessible to everyone, even on a weeknight. This is about more than food; it’s about bringing connection and community back to the weeknight dinner."
The campaign also features a nationwide contest that customers can enter for a chance to attend a virtual cook-along Supper Club hosted by Brie on Wednesday, April 22. To enter, customers can comment on the collaborative post on the HelloFresh and Alison Brie Instagram pages. Selected winners will receive a HelloFresh meal kit, an exclusive hosting kit, and a unique link to join the virtual Supper Club with Alison Brie.
"Between filming, writing, and producing, my weeks are packed — but sitting down to cook and eat with the people I love is something I'll always make time for," said Alison Brie. “I curated this new menu around dishes I genuinely love — bright Mediterranean flavors, warming spices and fresh ingredients that feel special, but come together easily on a weeknight. HelloFresh makes it so easy to turn a regular weeknight into a shared moment, and I'm so excited to cook along with fans. Enter the contest and come to the table."
