Entertainment Tie-ins / Licensing

CINCINNATI — As part of its "My Story. Our Flag." project, Tide unveiled a special flag — created in honor of Team USA — in New York's Bryant Park on Tuesday.

The 117-ft.-by-52-ft. flag, a larger-than-life artistic rendition of the American flag, features nearly 1,500 stories collected from Tide's Facebook and Twitter followers. Each piece of fabric making up the flag was washed in Tide prior to being sewn together, the brand said.

DAYTONA BEACH, Fla. — NASCAR is going patriotic this weekend with many of its sponsors behind products and events designed to honor active servicemen and women, veterans and their families, ahead of the Coke Zero 400 NASCAR Sprint Cup Series race at Daytona International Speedway (DIS).

NEW YORK — Macy's is offering Katy Perry fans the chance to see her movie, "Katy Perry: Part of Me," for free just for shopping in its stores. On Saturday, June 30, at more than 650 Macy’s locations nationwide, with any purchase of $50 or more in the Macy’s MSTYLELAB departments customers will receive one ticket to the film.

PASADENA, Calif. — The princesses may get most of the attention, but it's the villains that often become fan favorites. To capitalize on their popularity, Disney Store has launched an exclusive collection centered around some of its most iconic evil characters.

BENTON HARBOR, Mich. — Jenn-Air, maker of luxury appliances, has launched a new blog to help consumers with their culinary, design and lifestyle needs.

M&M's ® is awarding fans with the ultimate upgrade, giving them the best seats at the Kentucky Speedway.

The "Official Chocolate of NASCAR" is giving four fans upgraded, M&M's ® branded lounge-style seats to watch the No. 18 Toyota car driven by Kyle Busch. The fans will also enjoy Sprint Vision handsets, personal servers and M&M's ®.

M&M's ®  will also offer fans the chance to enjoy ungraded seats at NASCAR races in Bristol, N.H. and Charlotte.

 

SAN DIEGO — Genius Brands International has named Sunscape Eyewear as an eyewear licensee for its Baby Genius brand.

The two-year agreement grants Sunscape rights to manufacture and distribute worldwide Baby Genius-themed eyewear for boys and girls ages 0 to 4 years featuring Baby Genius characters. Product categories include sunglasses, eyewear and eyewear accessories such as croakies and cases.

OMAHA, Neb. — Country music artist Kellie Pickler has been named the national spokesperson for the ConAgra Foods Foundation Hunger-Free Summer program. The joint effort between the ConAgra Foods Foundation and Feeding America helps provide children with access to nutritious meals, especially in the summer.