Weil promotes timepieces with Idol

NEW YORK Raymond Weil has teamed up with American Idol winner Lee DeWyze and runners-up Crystal Bowersox and Casey James to promote its timepieces.

According to the company DeWyze, wears the Raymond Weil Freelancer series, which is also featured in the national advertising campaign. Second place finisher Bowersox is said to have selected  Noemia (the collection named after Weil's grand daughter) as her watch of choice, which retails for $2,450. Third place contestant James chose the Don Giovanni Cosi Grande tank-style watch on a black leather strap was more attuned to his style, according to the company. The stainless steel, automatic chronograph is approximately 38 mm in diameter and comes on a full-alligator skin strap retails for $2,995.