Sears recognizes unsung heroes

HOFFMAN ESTATES, Ill. -- Sears announced that it has launched the Sears Blue Tool Crew "Do It Together" program to honor unsung heroes who use their tools and talents for the greater good of the community. According to SearsDIT is the national expansion of the "Unsung Heroes: Dads Making a Difference" Father's Day initiative that recognized dads across the country in 2010.

"The Sears Blue Tool Crew Do It Together movement is about commitment, community and creating positive change in these challenging times," said Bill Kiss, chief marketing officer of tools and hardware for Sears Holdings. "When we learned that the members of Phi Kappa Tau at the University of Kentucky were dedicated to community service – even when UK is in the biggest college basketball tournament of the year – it was a logical choice to reward them and an ideal way to launch the Do It Together program."

As part of the ongoing DIT program, the Sears Blue Tool Crew DIT Team is pledging 365,000 hours of "Do It Togetherness" in the form of volunteering or community service.