Entertainment Tie-ins / Licensing

WAYNE, N.J. — Babies“R”Us is partnering with mom and fashion icon, Heidi Klum, for an exclusive collection of affordable luxuries for little ones, adding to its growing assortment of differentiated product offerings. This new collection, Truly Scrumptious by Heidi Klum, will be available at Babies“R”Us stores across North America and online at Babiesrus.com beginning this fall. 

BENTONVILLE, Ark. — Walmart is giving fans of Marvel's "The Avengers" exclusive access to the Super Hero Augmented Reality (AR) game featuring their favorite Avengers, including Iron Man, Thor, Captain America, The Hulk, Hawkeye and Black Widow. This new "Super Hero AR" app is available now for download at the iTunes App Store and Android Market.

MINNEAPOLIS — Emilio Estefan, the Grammy Award-winning music producer and husband to Gloria Estefan, is working with Target in a unique partnership that will the retailer appeal to the Latin community in key markets.

According to Target, Estefan will work closely with the company to curate a special selection of his favorite music, movies and books titled “Emilio Estefan’s Picks” that will available at select stores beginning June 6. Target will also leverage Estefan's close ties with Latin artists to develop exclusive music deals.

BENTONVILLE, Ark. — Grilling is the theme of Sam's Club's annual "Spring Taste of Sam's Club" event, and the retailer is inviting members and non-members to sample some unexpected grilling options at its free event taking place Friday, April 27 to Sunday, April 29 from 11 a.m. to 6 p.m.

BENTONVILLE, Ark. — DreamWorks has become the latest studio to offer its titles through Walmart's in-store, disc-to-digital service powered by Vudu. At more than 3,500 Walmart stores, customers can convert such DVD and Blu-ray titles as Shrek, Madagascar, Kung Fu Panda and How to Train Your Dragon into digital copies that can be accessed from any web-enabled device.

By Elizabeth Cogswell Baskin

Editor’s note: Launched in March 2010, Pinterest now ranks as the third most-visited social-networking site in the United States, according to a recent report by Experian Marketing Services. Pinterest, which lets its users “pin” photos and information onto virtual boards, ranks behind only Facebook and Twitter in terms of total visitors, according to the report. It also skews heavily female — about 60% of users are women.

CLEVELAND, Ohio — American Greetings is launching a new line of cards featuring designs from noted artist Mary Engelbreit later this year as part of an ongoing collaboration. The greetings will be included in seasonal programs beginning this Halloween and sprinkled across everyday programs by the end of the year.

At Westfield San Francisco Centre, a nightly light show projected onto the mall’s iconic dome is expected to be a huge draw.

The center, owned by Westfield, will be showcasing a one-of-a-kind animated 3D light spectacular, called The Heart of San Francisco, which will run nightly on Level 4 Under the Dome from June 15 through July 31.

Featuring iconic San Francisco images, the free show will be projected on the Centre’s 102-ft.-wide dome and set to a collection of San Francisco songs.

By Steve Friedman, [email protected]

If you’re like me and watch more TV than you should, you’ve probably seen the unusual new Target commercials with the hot air balloon. These “Color Changes Everything” spots feature a troupe of lively individuals landing in a hot air balloon (which, when seen from above, sports a gigantic version of the distinctive Target bullseye logo) and cavorting through an urban setting in acrobatic fashion, magically transforming the clothing, accessories and household goods of the people they encounter into stuff that is brighter, hipper and generally cooler and more fun.