Entertainment Tie-ins / Licensing

NEW YORK — To mark the launch of Colgate Total Advanced Pro-Shield Mouthwash, Colgate will team up with actress and television host Stacy Keibler to try to break the Guinness World Record for most people using mouthwash simultaneously, currently at 1,061.

Called "A Wish for a Swish," the event will be held at noon EDT Tuesday, June 25 in New York City's Times Square.

Hasbro will be developing toys and physical games based on the globally popular Angry Birds brand as part of its expanded licensing agreement with Rovio Entertainment. 

Hasbro will develop the upcoming game Angry Birds Go!, scheduled to release this year, and will continue to develop and expand the collaboration with Angry Birds Star Wars from Rovio Entertainment and LucasFilm.

Ann Arbor, Mich. -- Domino’s is offering a new program called “Second Hand Logos” on Pinterest. Ten artists are using old materials featuring the old Domino’s logo, such as uniforms and signage, to create artwork which is displayed for sale on Domino’s Pinterest page. In addition to selling products, the Pinterest page will also provide updates on art projects and information on the artists. A separate dedicated e-commerce page will also bring visitors directly to the Domino’s Pinterest page.

NEW YORK — As part of its American Icons campaign, Macy’s will celebrate the 80th anniversary of the drive-in theater by providing customers with a free showing of “The Smurfs” in pop-up drive-ins at select Macy’s stores and existing drive-in theaters nationwide.

NEW YORK — New York City's own Empire State Building is joining the 37th annual Macy’s 4th of July Fireworks festivities. The building will be the site of a choreographed LED tower lights show designed to mirror the explosive finale of the nation’s largest pyrotechnic display.

Retailers are poised to benefit from the June 14 release of The Man of Steel and the extensive licensing activity connected to the latest Superman reboot. Warner Bros. Consumer Products has launched a broad, multi-category licensing program with a variety of global licensees to support the highly anticipated film.

FORT WORTH, Texas — Global workwear brand Dickies has teamed up with country music group Eli Young Band. They are offering fans an opportunity to meet the band on the No Shoes Nation Tour with Kenny Chesney.

DALLAS — Huggies has tapped former Miss Universe Zuleyka Rivera as its latest brand ambassador. Rivera will be promoting Huggies' new diapers and wipes.

"This past year has been filled with some amazing moments, like the birth of my son, Sebastian," Rivera said. "Parenting has been full of surprises — the good, the bad and the messy. That's why I rely on Huggies diapers and wipes to help us pass any test and keep Sebastian clean and dry."