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Entertainment Tie-ins / Licensing

  • RadioShack continues courting younger customers

    FORT WORTH, Texas — RadioShack continues courting younger customers, this time by hosting an appearance at one of its Manhattan stores by Muve Music-featured R&B artist Fantasia.  

    Fantasia is best known for winning the third season of American Idol. She is also a Grammy Award winner.

  • Tom Cruise makes surprise appearance at Wal-Mart annual meeting

    Bentonville, Ark. -- Wal-Mart Stores  held its annual shareholders meeting on Friday morning and the most noteworthy development at the event — aside from a $15 billion share repurchase authorization — was a surprise appearance and glowing comments by Hollywood heavyweight Tom Cruise.

  • Lowe’s adds Disney magic to workshops for kids

    Lowe’s is leveraging the popularity of Disney animated films "Monsters University" and "Toy Story" for its nationwide movie-themed Build and Grow clinics for kids.

    The special hour-long clinics, recommended for children in grades two through five, will take place on select Saturdays at 10 a.m. and Sundays at 2 p.m. throughout the summer and are free, the company announced.

  • Tom Cruise touts Walmart’s accomplishments

    The world’s largest company held its annual shareholders meeting Friday morning and the most noteworthy development at the event — aside from a $15 billion share repurchase authorization — was a surprise appearance and glowing comments by Hollywood heavyweight Tom Cruise.

  • Everlast’s lightweight, ergonomic fight glove packs punch

    NEW YORK — Everlast Worldwide has rolled out a new professional fight glove. Called the PowerLock Fight Glove, it secures a fighter's hand in a natural fist position via a stable, compact chamber. 

    Lightweight and ergonomic, the glove is joins the MX, 1910 and Protex3 in the company’s “elite” professional glove line. The company touts it as a “strong alternative” to boxers looking for a powerful glove.

  • Dole wants America to have a banana

    WESTKLAKE VILLAGE, Calif. — Dole is on a 4,800-mile banana truck tour in an attempt to get Americans to eat more fruits and veggies, namely bananas. Company representatives will travel for a total of 102 days in a pink-and-turquoise truck during the Peel the Love Summer Food Truck Tour.

  • P&G's Always brand prepares to give a girl a break

    CINCINNATI — Procter & Gamble’s Always feminine care brand has announced the launch of its “Give a Girl a Break” initiative that aims to turn filmmaking passions into careers for a group of aspiring young women.

  • Staples, BGCA recruit teen actor to help kids in need

    Staples and Boys & Girls Clubs of America have brought teen actor Jake T. Austin on board for the 6th annual Staples for Students national school supply drive.

    Austin will be featured in the campaign’s public service announcement, now available online and airing on television and radio stations starting next month.

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