Entertainment Tie-ins / Licensing

Walmart dominated the airwaves this holiday season and the investment paid off, according to advertising measurement firm Ace Metrix which compiled a list of the most effective holiday ads.

Walmart topped the list with a heartwarming spot called Christmas Magic which featuring a selfless child donating a toy he desired to the Salvation Army only to discover he was the recipient of the same toy on Christmas Day. Walmart aired more than 40 unique pieces of holiday-themed creative this season, making it the most prolific advertiser of the season, according to Ace Metrix.

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New York -- Duane Reade, a division of Walgreens, on Friday at midnight launched a holiday photo contest on Facebook. The “Show Us Your Party Legs”  promotion  is a three week, omnichannel social media marketing campaign to raise awareness of Duane Reade-brand hosiery products. It will run through Jan. 4.

Duane Reade launched a “Show Us Your Party Legs” holiday photo contest on Facebook. The contest is a omnichannel social media marketing campaign that aims to raise awareness of Duane Reade-brand hosiery products that will run through Jan. 4.

M&M'S World Las Vegas is celebrating the recent opening of its new candy wall — the largest M&M'S candy wall in the world — with a 3-D representation of the wall designed on the sidewalk outside the store.

M&M'S World Las Vegas has partnered with the We Talk Chalk art group to create the three-dimensional chalk rendering.

The wall itself spans more than 62 ft. wide and includes 125 tubes of colorful M&M'S, offering 22 varieties and 11 flavors.

New York -- Amazon.com is the most popular U.S. online retail site when it comes to having web content shared on Pinterest, the pin-board style social network, in the run up to Christmas 2013. The findings come from a study by digital marketing software and services specialist Searchmetrics.

In a study of ten top U.S. retail sites, images and pages from Amazon.com are being shared most frequently on Pinterest, with Walmart and Apple taking second and third positions respectively.

Canton, Mass. – Dunkin’ Donuts has launched its “HoliDDay Fashions” contest, inviting people to post photos of themselves in their holiday clothing and costumes on Facebook, Twitter and Instagram. Beginning Dec. 12 and continuing through Dec. 18, customers can submit their photos on Facebook, Twitter and Instagram using the special hashtag #HoliDDayFashions.

On Dec. 20, Dunkin' Donuts will announce a total of five winners to receive a prize pack. No purchase is required.