Entertainment Tie-ins / Licensing

Razor USA said it set holiday sales records this year due to the surging popularity of a $399 ride-on product called the Crazy Cart that YouTube helped make a hit.
 

The creative minds from the world of auto racing have outdone themselves this time, offering an unconventional prize package courtesy of Great Clips and NASCAR’s most popular driver.

Akron, Ohio – Kay Jewelers has launched a "Merry Match" sweepstakes on its Facebook page and for Twitter pages from Dec. 20-Dec. 24.

Walmart dominated the airwaves this holiday season and the investment paid off, according to advertising measurement firm Ace Metrix which compiled a list of the most effective holiday ads.

Walmart topped the list with a heartwarming spot called Christmas Magic which featuring a selfless child donating a toy he desired to the Salvation Army only to discover he was the recipient of the same toy on Christmas Day. Walmart aired more than 40 unique pieces of holiday-themed creative this season, making it the most prolific advertiser of the season, according to Ace Metrix.

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Duane Reade launched a “Show Us Your Party Legs” holiday photo contest on Facebook. The contest is a omnichannel social media marketing campaign that aims to raise awareness of Duane Reade-brand hosiery products that will run through Jan. 4.

New York -- Duane Reade, a division of Walgreens, on Friday at midnight launched a holiday photo contest on Facebook. The “Show Us Your Party Legs”  promotion  is a three week, omnichannel social media marketing campaign to raise awareness of Duane Reade-brand hosiery products. It will run through Jan. 4.