Entertainment Tie-ins / Licensing

To describe the HSN of today as a TV shopping channel is both woefully dated and reductive. The company, a division of HSNi, has evolved into a multichannel leader, where digital commerce accounts for a whopping 50% of its $2.2 billion in annual sales.

HSN’s 24/7 shopping format, which bowed in 1981, now seems positively prescient amid the rise of e-commerce.

Sears will be participating in KIIS FM's Jingle Ball 2013, Friday, Dec. 6 at LA Live in Los Angeles. The main event will include a Sears Style fashion show in the Jingle Ball Village.

Chef Boyardee is driving sales by partnering with Microsoft to offer customers a chance to win the highly coveted Xbox One.

Five daily winners will be selected between now and Feb. 18, 2014. Participants must visit www.winwithchef.com and enter the eight-digit code found on specially marked cans and microwave cups of Chef Boyardee.

Los Angeles -- Online high-end candy retailer Sugarfina has opened its first-ever store, a 1,400-sq.-ft. boutique in Los Angeles. The brand is known for its signature turquoise Bento Boxes, a luxurious candy gift box, and such “cocktail” candies as Champagne Gummy Bears, Cuba Libre (spiced rum and coke gummies) and Peach Bellini Gummies.

Pedigree and the Broadway musical "Annie" worked together to promote awareness of dog adoption, and the partnership resulted in a $1 million donation to Pedigree Foundation, a nonprofit dedicated to helping dogs find loving homes. A check was presented to the foundation after the matinee performance on Nov. 20.

Since its debut in 1977, "Annie" has featured a real-life shelter dog as Annie's companion Sandy, making the partnership between Pedigree brand and the Tony Award-winning musical even more special.

General Growth Properties has created an interactive sweepstakes series called Reindeer Games to promote shopping centers across its portfolio throughout the holiday shopping season.

Starring in Reindeer Games is every kid’s favorite reindeer Rudolph, “with his nose so bright.” Rudolph will lead Santa’s eight other reindeer through a series of nine three-day sweepstakes running from Nov. 28 through Dec. 24. By the end of the promotion, the series will have given away more than $25,000 in prizes.

Hispanic Heritage Month is a national observance that runs annually from Sept. 15 through Oct. 15. President Ronald Reagan extended the observance from a week to a month in 1998.

The Macerich Company embraced Hispanic Heritage Month this year as a way of recognizing its large Hispanic customer base. Thirty-one Macerich properties hosted special events celebrating the richness of Latin culture throughout Hispanic Heritage Month.

Sports Authority has kicked off its 2013 holiday ad campaign, “There’s Nothing Like the Gift of Sport.” The campaign’s message may resonate with those who are already athletically inclined, but will face challenges with XBox One or PlayStation4 aficionados.

The campaign seeks to persuade people to “unplug” this holiday season and embrace sports, a move which has the potential of generating traffic in stores and online as people shop for everything from sneakers and workout clothes to fitness equipment and sports gear.