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Entertainment Tie-ins / Licensing

  • HSN, Univision launch integrated marketing partnership

    New York – HSN is launching an integrated marketing partnership with Spanish-language media company Univision Communications that will offer a fully integrated experience for U.S. Hispanic consumers.

  • Disney to open Cinderella-inspired Bibbidi Bobbidi Boutique at Harrods

    London -- Disney U.K. is teaming up with Harrods to open a Cinderella-inspired "Bibbidi Bobbidi Boutique" at the world famous department store, marking the first time that a Disney Parks and Resorts concept has been recreated in the United Kingdom. The boutique will be the centerpiece of partnership between Disney and Harrods that also includes a dedicated Disney Store, which opened on Nov. 1. .

  • PlayNetwork to provide music to Levi’s in 1,500 stores worldwide

    Seattle -- PlayNetwork, a leader in branded entertainment media experiences, announced it is providing music programming and installing state-of-the-art media systems for the Levi's brand in 1,500 stores around the globe, including all U.S. locations.

  • H&M enlists Lady Gaga for new Times Square grand opening event

    H&M plans to hold a ribbon-cutting celebration marking the opening of a 42,000-sq.-ft. store in New York City’s Times Square at 12:01 a.m. Thursday, Nov. 14. On hand to help light the H&M logo at the top of 4 Times Square will be global superstar Lady Gaga.

  • H&M set to open 42,000-sq.-ft. Times Square flagship on Nov. 14

    New York -- Hennes & Mauritz (H&M) will open a 42,000-sq.-ft. store in the heart of New York City’s Times Square on Nov. 14 at 12:01 a.m., with a ribbon-cutting and lighting of the H&M logo on the top of the building by global recording and fashion superstar, Lady Gaga.

  • Honey Bunches of Oats drops bunches of beats

    Post Foods' Honey Bunches of Oats has enlisted pop duo Domino Saints for its latest ad campaign geared toward Hispanic markets. The pop duo from San Juan, Puerto Rico, collaborated in the exclusive "Smile While You Shake It" music video.

    Inspired by samba beats, the song and signature dance incorporate the cereal box and breakfast utensils as percussion instruments. National bilingual media, social media and website (bunchofbeats.com) encourage consumers to upload their own versions of the dance, share them digitally, and be eligible to win prizes.

  • Silver Jeans Co. taps YCD Multimedia for new store concept

    New York -- YCD Multimedia, a provider of smart digital signage solutions, announced that Silver Jeans Co. has installed YCD's content management system (YCD|CMS) as the engine behind a new in-store concept.

    The new format uses music and video wall technology to build customer loyalty within a multi-sensory environment that captures attention and shares the Silver Jeans' story.  The concept debuted at The Woodlands Mall in Woodlands, Texas, is the first of several locations marking Silver Jeans’ transition to exclusive brick-and-mortar retail.

  • Hammer & Nails, Los Angeles

    Hammer & Nails — The Nail Shop for Guys has opened its debut location in Los Angeles, on Melrose Avenue. The new concept offers men a handsome, more customized—and more comfortable— alternative to female-centric nail salons.

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