Entertainment Tie-ins / Licensing

H&M is getting ready to take its latest ad campaign featuring David Beckham’s Bodywear collection to the Super Bowl. To mark the commercial, David Beckham will also make his first ever appearance at the new H&M Times Square store.

In celebration of its 90th anniversary, Kleenex brand is partnering with fashion industry icon Isaac Mizrahi to produce four new designs to the Kleenex Expressions line of products.

"We're thrilled to be partnering with such an inspirational designer and we are excited about his creative contribution to our brand's portfolio," Anna Elledge, Kleenex brand manager, said. "Our teams have worked together to select the final collection to commemorate the Kleenex brand anniversary, and I can't think of a better way to celebrate this 90-year milestone."

Wonderful Pistachios is heading to the Super Bowl for the second consecutive year, and is taking Emmy-award winning host and executive producer of Comedy Central's "The Colbert Report," Stephen Colbert, with it.

As part of the full-year agreement under the campaign theme, "Get Crackin', America," Colbert will star in two Super Bowl spots for the pistachio grower.

Procter & Gamble’s Old Spice has revamped its lineup of men’s body sprays with new, first-in-category Re-fresh Technology, which promises to eliminate the need for guys to overspray or reapply throughout the day.

Chelsea Handler has teamed up with 7UP Ten to challenge Americans to stop depriving themselves of the things they love in the new year.

The bestselling author and host of late-night TV show, “Chelsea Lately,” and the soda line are launching a series of videos that consumers can view and share with friends.

Plano, Texas -- Pizza Hut will offer 50% off any medium or large pizza ordered online from Jan. 1-10. The online promotion marks the 20th anniversary of Pizza Hut offering online ordering via its “PizzaNet” digital ordering hub.

Participants will also join the brand's "Hut Lovers" program, which provides members with other exclusive deals. Pizza Hut is launching a YouTube ad featuring 1990s pop artists Ace of Base as part of the promotion.

Supermodel Gisele Bündchen’s flowing mane will be seen a lot in the coming year as Procter & Gamble signed the Brazilian beauty to serve as the worldwide representative for its Pantene hair care brand.

Razor USA said it set holiday sales records this year due to the surging popularity of a $399 ride-on product called the Crazy Cart that YouTube helped make a hit.