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HSN and Disney walk down the yellow brick road


ST. PETERSBURG, Fla. — Multi-channel retailer HSNi will collaborate with Disney to create an exclusive collection of fashions, jewelry, beauty and home accessories based on Walt Disney Studios' film “Oz the Great and Powerful.”

To promote the collection and the film, HSN has developed a marketing campaign that includes a two-day live event viewable across all its platforms: TV, and HSN mobile.

“Oz the Great and Powerful,” directed by Sam Raimi, stars James Franco, Mila Kunis, Rachel Weisz and Michelle Williams. It opens in theaters nationwide on March 8 and is rated PG.

The apparel, accessories, jewelry and beauty pieces are inspired by the movie's three witches, Theodora, Evanora and Glinda. The home and culinary items are inspired by the world of Oz evoked in the film.

"We are so pleased to collaborate with HSN on another amazing film project. The smart, savvy and creative team at HSN have demonstrated their ability to connect and resonate with our core audience, and with this newly announced collection for Oz the Great and Powerful, we know the buzz around this exciting new film will continue to grow, " said Don Gross, VP, global promotions, the Walt Disney Studios.

"HSN is an entertainment channel that indulges and engages consumers via unique retail experiences, said Bill Brand, EVP of programming, marketing and business development. "Disney is known for its masterful storytelling and we are excited to work with such a world-class brand to bring a compelling story like Oz the Great and Powerful to life through amazing products and rich content."

Jewelry, fashion, beauty products and home accessories, including exclusive pieces from Naeem Khan, Badgley Mischka, Adrienne Landau, Raven Kauffman, Urban Decay and Be&D, will be available for sale during a live 48-hour event on HSN on March 1 and 2. The collection will be available on beginning February 14.

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