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Entertainment Tie-ins / Licensing

  • Prilosec enlists Larry the Cable Guy for sweepstakes

    Comedian Larry the Cable Guy has teamed up with Prilosec OTC to show racing fans that “You Can’t Beat Zero” by offering them great “Zero Experiences” at two top stock car races and a chance at winning Prilosec OTC’s hottest wheels: a “monster” utility vehicle.

  • Keds launches omnichannel campaign

    Vertical footwear retailer Keds is launching an omnichannel marketing campaign called the “Keds Brave Life Project.” The campaign is aimed at encouraging positive development of girls and young women.

  • Keds unveils omni-channel campaign

    Lexington, Mass. – Vertical footwear retailer Keds is launching an omni-channel marketing campaign called the “Keds Brave Life Project.” The campaign is aimed at encouraging positive development of girls and young women.

  • Budweiser unveils global campaign ahead of World Cup

    Budweiser revealed the brand's global campaign on behalf of its official sponsorship of the upcoming 2014 FIFA World Cup in Brazil. Budweiser's Rise as One will celebrate the moments that bring together and inspire fans of the game around the world, the company said.

  • Gap launches omni-channel spring campaign

    San Francisco - Launching Feb. 18 "Lived-In,” Gap's global marketing campaign, features magazine, outdoor and social components. These include Gap's Facebook, Twitter, Pinterest and Instagram communities, with the hashtag #LivedIn.

  • Coke calls Calle Ocho home

    For the 36th year Coca-Cola has aligned itself with one of Miami’s biggest parties, the annual festival known as Calle Ocho that is held each year in the city’s Little Havana neighborhood.
     
    The company is offering exclusive opportunities to meet and greet a variety of musicians at the festival, which will take place from 10 a.m.-7 p.m. Sunday, March 9.

  • Katie Holmes joins Kohl’s for breast cancer awareness initiative

    Kohl’s has teamed up with actress Katie Holmes to confront the “pink elephant in the room” — breast cancer — in a new awareness-raising initiative. Kohl’s will donate up to $1 million to Susan G. Komen to help support the cause.

  • Macy’s makes really big move

    To launch a new big and tall menswear line Macy’s drafted the biggest and tallest person it could find — Shaquille O’Neal.

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