Entertainment Tie-ins / Licensing

Procter & Gamble's Orgullosa program — a platform created in 2011 to celebrate, empower and fuel Latinas’ accomplishments and dreams — unveiled its Nueva Latina campaign. The campaign is a first-of-its-kind initiative designed to empower women to define what it means to be a bicultural, modern Latina.

Redmond, Wash. -- PlayNetwork, a leading innovator in branded entertainment media experiences, is expanding its global reach with the announcement of its new Hong Kong office.
 
The Hong Kong office joins PlayNetwork locations around the globe, with teams in London, England; Columbus, Ohio; Sherman Oaks, Calif.; New York City; and the company's corporate headquarters in Redmond, Wash.

Jewel joined for the debut of the Swiffer Sweep and Trap, which features soft rotating beater blades that are designed to scoop up large particles into a removable dirt bin for quick disposal.

The singer-songwriter led the debut — which took place in New York at the kid-oriented venue Make Meaning — with a live performance of the new "Clean-Up Song." Her acoustic performance is available for free download on the Swiffer Facebook page at Facebook.com/Swiffer.    

Vertical footwear retailer Keds is launching an omnichannel marketing campaign called the “Keds Brave Life Project.” The campaign is aimed at encouraging positive development of girls and young women.

Lexington, Mass. – Vertical footwear retailer Keds is launching an omni-channel marketing campaign called the “Keds Brave Life Project.” The campaign is aimed at encouraging positive development of girls and young women.

Comedian Larry the Cable Guy has teamed up with Prilosec OTC to show racing fans that “You Can’t Beat Zero” by offering them great “Zero Experiences” at two top stock car races and a chance at winning Prilosec OTC’s hottest wheels: a “monster” utility vehicle.

Budweiser revealed the brand's global campaign on behalf of its official sponsorship of the upcoming 2014 FIFA World Cup in Brazil. Budweiser's Rise as One will celebrate the moments that bring together and inspire fans of the game around the world, the company said.

San Francisco - Launching Feb. 18 "Lived-In,” Gap's global marketing campaign, features magazine, outdoor and social components. These include Gap's Facebook, Twitter, Pinterest and Instagram communities, with the hashtag #LivedIn.