Entertainment Tie-ins / Licensing

San Jose, Calif. –- EBay is launching a collaboration with artist and illustrator Mario Wagner to create an interactive art installation in New York City. Titled Art For All, the installation celebrates the recent launch of EBay’s new live auctions experience, which makes a selection of art and collectibles from auction houses around the world available on EBay.   

Cute cat videos and funny dog tricks are everywhere on the Internet so it only stands to reason that Petco would unleash customers’ creativity with an Instagram contest as part of a larger holiday initiative.

Petco is encouraging shoppers to enter its holiday photo contest from Nov. 23 to Dec. 18 by submitting photos of their pets showing holiday spirit by following @petco and posting photos with #JoyLovePetsContest on Instagram. A winner will be selected every Friday and will receive a $1,000 Petco gift card.

New York -- RadioShack has brought on rock parody singer Weird Al Yankovich to star in a holiday ad.   Yankovic is appearing in the chain's holiday campaign called "Gift Smart.” In the spot, he sings his own unique take on the holiday song  “Toyland.”   

A one-of-a-kind interactive holiday adventure awaits families in several malls across the country. General Growth Properties (GGP) today unveiled Adventure to Santa, a DreamWorks DreamPlace holiday experience that starts with Shrek, ends with Santa and blends storytelling with cutting-edge technology.

Office products are getting a stylish makeover at Staples with two designer-driven collections arriving mid-November.  “Style at Staples” is the name of a new assortment that features the new designs by Cynthia Rowley and British stationary brand Paperhouse.

Columbia Sportswear launched it’s first-ever flagship Performance Fishing Gear (PFG) concept store at the Avalon Mall in Alpharetta, Ga. 

Inspired by the performance, style and comfort needs of professional and recreational anglers, Columbia’s PFG collection is being embraced as a lifestyle brand by consumers of all ages in temperate and tropical climates across the Western Hemisphere, according to the company.

American Eagle Oufitters has turned an April Fool’s joke into a business opportunity by launching its first-ever clothing line for “dogs and their owners,” American Beagle Outfitters, for a limited-edition Holiday 2014 release.

The most expensive undergarment, a bejeweled brassiere, is back at Victoria Secret this year and, for the first time ever, there are two of them.