Entertainment Tie-ins / Licensing

Cute cat videos and funny dog tricks are everywhere on the Internet so it only stands to reason that Petco would unleash customers’ creativity with an Instagram contest as part of a larger holiday initiative.

Petco is encouraging shoppers to enter its holiday photo contest from Nov. 23 to Dec. 18 by submitting photos of their pets showing holiday spirit by following @petco and posting photos with #JoyLovePetsContest on Instagram. A winner will be selected every Friday and will receive a $1,000 Petco gift card.

Columbia Sportswear launched it’s first-ever flagship Performance Fishing Gear (PFG) concept store at the Avalon Mall in Alpharetta, Ga. 

Inspired by the performance, style and comfort needs of professional and recreational anglers, Columbia’s PFG collection is being embraced as a lifestyle brand by consumers of all ages in temperate and tropical climates across the Western Hemisphere, according to the company.

Office products are getting a stylish makeover at Staples with two designer-driven collections arriving mid-November.  “Style at Staples” is the name of a new assortment that features the new designs by Cynthia Rowley and British stationary brand Paperhouse.

American Eagle Oufitters has turned an April Fool’s joke into a business opportunity by launching its first-ever clothing line for “dogs and their owners,” American Beagle Outfitters, for a limited-edition Holiday 2014 release.

Enchanted holidays are ahead for Saks Fifth Avenue and its shoppers.  On Monday, November 24, Saks’ flagship store in New York will debut An Enchanted Experience – a new show featuring the unveiling of the store's holiday windows and a dramatic light display incorporating the entire building.

The Rockettes will perform on the opening night with a line of 36 dancers on the streets of Fifth Avenue.  The windows and light display presented exclusively by Master Card will continue throughout the holiday season.

The most expensive undergarment, a bejeweled brassiere, is back at Victoria Secret this year and, for the first time ever, there are two of them. 

New York -- Saks Fifth Avenue’s flagship in Manhattan will unveil its holiday window display and light show on Monday, Nov. 24. Presented by MasterCard, the show will integrate LEDs, strobes, up-lights, video projections and music.   

San Francisco -- Ben & Jerry’s has opened its largest flagship to date, a 3,000-sq.-ft., two-story location in São Paulo, Brazil.     Designed by Tesser, a San Francisco strategic branding and design firm, the property showcases the company's social mission along with its iconic ice cream treats.