Uniqlo, New York City
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Uniqlo has transformed the second floor of it Fifth Avenue flagship to celebrate the launch of the retailer’s SPRZ NY collection, done in collaboration with the Museum of Modern Art. The renovated floor includes the addition of a full-service Starbucks, a first for Uniqlo.
The first lineup of the SPRZ NY product line is comprised of about 200 items inspired by such world-renowned artists as Andy Warhol, Jean-Michel Basquiat, Keith Haring, and Jackson Pollock. The floor has been designed with art in mind, and features special corners for each artist and framed, museum gallery-like displays of T-shirts and other items.