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Entertainment Tie-ins / Licensing

  • Gap, Ellen team up for girls' line

    Gap Inc. is teaming up with popular TV host Ellen DeGeneres and her lifestyle brand ED on a unique fashion range that is designed to empower girls.

    The new collection, GapKids x ED, will be an apparel collection and social movement designed to help all girls realize they have the power to do extraordinary things, the company says. The collection will be available for purchase starting Aug. 17 through Gap.com, in all GapKids stores in the United States, and select stores in Canada, United Kingdom, China and Japan.

  • Macy’s omnichannel promotion honors veterans

    New York - Macy's will once again run its "American Icons” omnichannel promotion, from May 13 – July 4. The campaign will kick off with #AmericanSelfie, a social media initiative inspiring customers to share photos of what America means to them.

  • Dick's debuts ad campaign targeting women

    Dick's Sporting Goods is targeting fitness-minded women with an all-new video campaign.

    The retailer has begun airing eight 15-second commercial spots and one 60-second spot on sites such as Hulu, ESPN and ESPNW, and on May 15, the commercials will debut on TV. The company says these ads are the first to target women specifically under Dick's Sporting Goods’ broader “Who Will You Be?” campaign, which launched in March.

  • Books-A-Million wants more summer readers

    Books-A-Million is getting an early start on summer reading promotions with a giveaway tied to a popular book series.

  • NRF hosts Retail's Night Out in D.C.

    In an effort to highlight retail’s entrepreneurial spirit, NRF is hosting a night of shopping in the nation’s capital.

    The National Retail Federation’s “Retail’s Night Out” will be a celebration of Small Business Week with local merchants and national brands set up in one-night-only pop-up shops in Washington, D.C., on May 6. The event will also feature live music, local food trucks and a red carpet.

  • Staples steps up to boost graduation rates

    Staples is donating the tools and resources necessary to make graduation happen for thousands of students across the country -- and throwing in a little Taylor Swift to boot.

  • Wayfair enlists HGTV stars for new campaign

    Wayfair is leveraging the popularity of HGTV’s hit series “Fixer Upper” by partnering with the stars of the show on upcoming marketing campaign.

    The Internet home furnishings retailer says it will feature design tips from Joanna Gaines and Chip Gaines in Wayfair promotions.

  • GNC gets into an omnichannel groove with Bonnaroo

    GNC Holdings is partnering with the Bonnaroo Music and Arts Festival on a new omnichannel strategy.
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