Entertainment Tie-ins / Licensing

Toilet paper company Scott is offering two customers the opportunity to win $25,000 bathroom makeovers. The company’s “Pic to Win” sweepstakes is also the brand’s first time partnering with AJ Allmendinger, who drives Scott’s number 47 car for NASCAR.
 
Contestants enter the sweepstakes by taking a photo of their bathroom that needs a makeover and uploading it to Scott’s contest picture gallery. Eight contestants who don’t win the grand prizes will win pit-level tickets to see a NASCAR race
 

Boca Raton, Fla. -- Office Depot Inc. is partnering with pop-rock quintet R5 on the retailer’s back-to-school “Gotta Get INSPIR5D” campaign. Through Sept. 30, at most Office Depot and OfficeMax store locations, customers can engage with an augmented reality experience with the band.

Model, actress and television presenter Kelly Brook has signed on with Skechers to appear globally in the footwear company’s multiplatform marketing and social media campaigns through 2015.

"It doesn’t get any bigger than Skechers when it comes to lifestyle footwear so I’m thrilled to be working with this amazing brand,” said Brook. “Skechers has brilliantly comfortable shoes in so many colors and looks. I love it and can’t wait to get started with this campaign!”

Target is leaving no digital stone unturned this year as its looks engage with shoppers in the lucrative back-to-college market.

New York -- Fast-fashion giant H&M on Thursday celebrated the opening of its flagship on Fifth Avenue in Manhattan. At 57,000 sq. ft., it is the retailer’s largest store in the world and 13th location in Manhattan. It also is the first H&M in the United States to offer a full concierge service, and to carry the full H&M Home collection.

J.C. Penney’s back-to-school marketing campaign aims to celebrate self-expression the way it’s done nowadays: with selfies.

Customers are invited to visit the retailer’s back-to-school online hub, jcpenney.com/bts, where they can create a personalized emoji that resembles them. Users can customize their emoji with accessories and hairstyles and post it side-by-side with their selfie, to share with friends as well as on J.C. Penny’s "Express Yourselfie" online gallery.

Heineken Light’s most recent ad campaign, "Best Tasting Light Beer," features three-time Emmy award-winner and Tony award-winner and host Neil Patrick Harris.  

The reformulated Heineken Light recipe still contains just 99 calories but now includes cascade hops, commonly used in IPAs to create a fuller flavor, crisper aftertaste and a clean finish, the company said.

Dallas -- J.C. Penney Company announced the launch of a new back-to-school marketing campaign that celebrates self-expression, showing how the perfect fit inspires kids to stand out and feel one-of-a-kind. The campaign kicks off today with two television spots, "Stand Out" and "My Fit," as well as a Hispanic marketing spot.

New York -- J.C. Penney has teamed up with NBC’s “Today Show” to display five mannequins created in the image of real Americans in the windows of its store in Manhattan. The mannequins, which include a model of woman in a wheelchair and a male double-leg amputee, were made by Fusion Specialties, Broomfield, Colorado.