Entertainment Tie-ins / Licensing

Toys“R”Us and Toysrus.com are set to bring customers to a galaxy far, far away with a year-long omnichannel celebration in honor of the epic Star Wars saga.

Wayne, N.J. – If Darth Vader scared you, then you’ll probably want to check out the new online “Star War”s hub that Toys “R” Us Inc. is launching as part of a year-long omnichannel promotion tied to the classic movie franchise, which returns with a new film in December. The hub will showcase video content, event information and more in the coming months.

Kay Jewelers has launched an innovative jewelry collection designed to drive traffic to its stores this Mother’s Day.

The retailer has created Miracle Links, a jewelry collection designed with interlinking circles to symbolize the special bond between a mother and her child, now available in select Kay Jewelers stores nationwide and on Kay.com.

Macy’s Inc. is teaming up with a former Victoria’s Secret Angel to develop a new line of contemporary bras and panties designed to appeal to women who are looking for the "perfect fit and shape."

Greensboro, N.C. -- Tanger Factory Outlet Centers and Foxwoods Resort Casino announced that Tanger Outlets at Foxwoods will celebrate the new center's grand opening on Thursday, May 21 kicking off at 10 a.m. with an official ribbon cutting hosted by Drew and Jonathan from the hit show, Property Brothers. The festivities will include a design workshop with the Property Brothers, an Instagram Tech Lounge, as well as special savings and giveaways.

Salt Lake City – Break out the hairspray and acid-washed jeans, Overstock.com is launching a new omnichannel promotion with none other than Bret Michaels, frontman of legendary hair-metal headbangers Poison. The Overstock.com Mother's Day Spa Getaway with Bret Michaels sweepstakes provides an all-expenses-paid hotel and spa trip to Phoenix, where the winner and a guest will have dinner with Michaels.

LIDS is celebrating 20 years of retail innovation with the launch of a new headwear line that will take customers back to the 1990s.

Available at select stores throughout North America and on LIDS.com, the 20th Anniversary Platinum Collection will feature a selection of limited edition (1,995 units) fashion hats inspired by popular designs from the past 20 years. The first style in the series, the Flawless cap, was originally launched in 2003 as part of a collection inspired by recording star Fred Durst of the band Limp Bizkit.

Moms who liked rocking out to Poison in the 1980s will love Overstock.com’s new promotion.

The retailer will be hosting a new Mother’s Day sweepstakes in which one lucky winner and one guest will receive an all-expenses-paid trip to Phoenix, Ariz. to enjoy three days and two nights at a luxurious hotel and spa. There, they will be treated to a spa pampering package before a car whisks them off to join Poison singer Bret Michaels at his home for dinner. Overstock.com and Michaels created the sweepstakes to say thanks to all mothers and honor them on their special day.