Displays & Signs

Just days after it named its first-ever female CEO, Barneys is devoting the window displays at its uptown and downtown Manhattan flagships to an initiative celebrating women’s empowerment.   The windows are part of a new campaign launched by the Barneys New York Foundation, the charitable arm of the luxury specialty retailer. Entitled “We Will Be,” the initiative will run through the end of February to coincide with New York Fashion Week.   

Apple is going really big in Manhattan.   The retailer is expanding its flagship at the General Motors building on Fifth Avenue from its current 32,000-sq.-ft. to over 77,000 sq. ft. The Apple space is renowned for the glass cube located on the street level.    While the store is undergoing the expansion, Apple has temporarily moved into a space in the building that was formerly occupied by FAO Schwarz.     

For the first time in more than 15 years, Abercrombie & Fitch is launching a new store format for its namesake banner.  

Banana Republic will be giving shoppers a chance to buy its Olivia Palermo designs right after they appear on the runway.   Upholding its “see now, buy now” presentation model, the apparel retailer will enable customers to purchase pieces from its Spring 2017 collection at pop-up shops at select Banana Republic stores on Feb. 9. The collection is based on the street-style of fashionista Olivia Palermo.  

In its newest partnership, Target has joined up with BaubleBar, the online fast-fashion jewelry brand.   The two companies have come together for a new collection, called Sugarfix by BaubleBar, that will feature original designs and pieces inspired by the brand's most popular styles. The line will be available exclusively on Target.com and in some 900 Target stores beginning Jan. 31.  

Design Within Reach has opened a store in Portland, Ore., in an historic building that dates back to the end of the 19th century.   The retailer opened in the city’s North Pearl District, in a circa 1890 two-story brick warehouse that originally served as a distribution center for pottery and housewares.   "We're thrilled to be a part of the vibrant, evolving Pearl District and the opportunity to support the preservation of this historic building," says DWR president John McPhee. 

American consumers are ready to celebrate the Super Bowl, but they don’t plan on spending as much as they did last year.      Consumers will spend an average of $75 for a total of $14.1 billion as an estimated 188.5 million watch the Atlanta Falcons face the New England Patriots in Super Bowl LI on February 5, according to the National Retail Federation’s annual Super Bowl Spending Survey conducted by Prosper Insights & Analytics.  

Lululemon Athletica has opened a community-centric, European flagship on Regent Street in London. The two-level, 6,344-sq.-ft. store is the brand’s second largest in the world, second only to its New York flagship.    Designed by Dalziel & Pow, London, the new Lululemon combines the latest in technology with a locally-inspired design and community experiences. A palette of greys and marbles with hints of bronze help make for a soothing escape from the hustle and bustle of the city streets.