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Displays & Signs

  • Shopper-Pathways ‘Heatmaps’ Can Identify Marketing Opportunities

    When retailers and architects design store layouts, beyond designing for aesthetics they attempt to control the path that shoppers take through the store. Ideally, shoppers follow the most convenient path to find the products they seek, one that is lucrative for the retailer and that gives shoppers the opportunity to notice the maximum number of products during their time in store.  
  • J.C. Penney’s latest in-store partner is…

    J.C. Penney has scored with Nike.   The department store retailer has teamed up with the athletic giant to open Nike branded in-store shops in more than 600 Penney locations across the country. Anchored by a Nike swoosh, the 500-sq.-ft. shops are located within the men’s department,   
  • Amazon wins patent for a funky-looking truck

    Amazon has been issued a patent for the design of its Treasure Truck, a vehicle that cruises the streets of Seattle and is stocked with a couple of types of discounted products, Geek Wire reported.    Users of Amazon’s mobile shopping app receive alerts on their smartphones about the deals, which are sold on a first-come, first-served basis.    
  • Luxury home décor brand to open experiential store

    Frontgate is looking to create a unique shopping experience at its new location in Dallas.       The luxury home decor and furnishings retailer will open what it called its first experiential store in late May, in the Dallas suburbs. The 22,000-sq.-ft. store will be located at Legacy West, a luxury retail development in Plano, Texas.     Frontgate reaches most shoppers through its catalogs and website. The also company operates a handful of brick-and-mortar locations. 
  • Golf retailer continues expansion

    PGA Tour Superstore is celebrating the opening of its 28th U.S. store.   The privately held retailer has opened a store in Glendale, Arizona, its fifth location in the western state. Two more locations are in the works for 2017, with one in Hilton Head, South Carolina, and another in Jacksonville, Florida.  
  • Saks Fifth Avenue, New York City

    Saks has given over the 14 storefront windows of its Fifth Avenue flagship to United Airlines to help promote United’s new Polaris business class cabin. (Saks is providing the bedding for United Polaris.)   The windows are designed to give passersby the feeling that they are actually walking through the luxurious Polaris cabin. And just in time for resort season, the mannequins that are in some of the windows are decked out in the latest spring fashions.    
  • Zappos' newest retail experience? Road trip!

    Zappos is hitting the road.   The online footwear retailer famous for its customer service is embarking on a year-long road show to show its gratitude to loyal customers nationwide. The event will feature merchandise, special events and one-of-a-kind experiences.   “At Zappos, we know there are real people behind each online transaction. And we wanted a way to celebrate and thank you for your loyalty — personally,” the company’s website said.  
  • Unusual partners make for impactful window displays

    United Airlines has taken over the windows of one of the nation’s most iconic department stores.   Saks Fifth Avenue on Wednesday unveiled United Airlines Polaris-themed windows at the retailer’s flagship store on Fifth Avenue in New York City.     
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