Displays & Signs

A German brand known for its high-quality headphones had dropped anchor in the United States.      Sennheiser has opened a pop-up, in the SoHo section of downtown Manhattan, that is designed to let visitors try out its products firsthand.      The brand is also set to open a permanent retail space, at the Westfield World Trade Center in Manhattan, in late October. It will serve as a showroom and not sell product (product is sold at the pop-up, however).  

The North Face is targeted urban adventurers at its new global flagship on Manhattan’s Fifth Avenue.   The two-level, 20,000-sq.-ft. store offers an immersive brand experience that includes an interactive climbing wall, community seating and a custom embroidery service called “Lot, Stock and Barrel” that allows shoppers to personalize garments by selecting from 20 designs.   

Google has “popped up” in the SoHo section of downtown Manhattan with a temporary store that is all about experience.   The outpost, called "Made by Google,” is designed as a showcase for the company’s expanding line of electronic devices, and give visitors a chance to try out and experience its latest devices. The store does not sell any products, however. For that, customers will have to shop online or go to Best Buy.  

Starbucks is bringing its new immersive store concept to Tokyo.   The coffee giant will open a Reserve Roastery in Tokyo, in 2018. Located in the Nakameguro district, an upscale neighborhood, the Roastery will be designed in collaboration with Kengo Kuma, a world-renowned architect and founder of Kuma Lab at the University of Tokyo.  

Saks Fifth Avenue has opened its first standalone store dedicated exclusively to footwear.  

Target Corp. is letting the cat out of the bag early with regards to its next limited edition apparel collection.   The retailer announced its limited-edition spring collaboration will be with popular designer Victoria Beckham. The collection will be available April 9, 2017, at all Target stores and Target.com, the collection. In addition, select pieces from the collection will be available for sale internationally via Victoriabeckham.com.  

As brick-and-mortar stores race to transform themselves amid the increasing importance and influence of e-commerce, many retailers are looking to in-store digital media displays to attract and engage potential customers.      What’s more, new startups are bringing down the high cost of traffic-counting technology; making mobile marketing offers as painless as possible; and looking to virtual reality to create experiences that wow, immerse and educate consumers. Take a look at these:   

The Wet Seal is going to be very busy on Nov. 3.   That’s the day the retailer, in partnership with GGP, will open 13 holiday pop-up locations at GGP regional shopping centers throughout the nation.   "We see an opportunity for additional brick and mortar locations during the peak holiday season," said Wet Seal CEO Melanie Cox.    The temporary stores will range from 3,000 sq. ft. to 5,000 sq. ft. each.  

Macy’s on Friday became the first department store retailer to open an in-store Apple shop.   The shop is located on the main floor of Macy’s New York City flagship in Herald Square. Similar to in-store Apple shops at Best Buy, it features light wood tables. The product line-up includes iPhones, iPads, MacBooks, and Apple watches.  

The great outdoors has come to Fifth Avenue — courtesy of The North Face.   The retailer, a division of VF Corp., is opening a two-level, 20,000-sq.-ft. flagship in the old Manufacturers Trust Company building, a New York City landmark of modernist architecture. (The official opening date is Oct. 26.)