Displays & Signs

A brand new women’s contemporary apparel and accessories brand with a French aesthetic is moving fast out of the starting gate.   

Starbucks Coffee Company is going big in the Windy City — in a space that is currently to home to one of the city’s iconic retail flagships.    The coffee retailer will open a four-level, 43,000-sq.-ft. Starbucks Reserve Roastery on Michigan Avenue in Chicago in 2019, in the building currently occupied by Crate & Barrel. The home goods chain, which has operated a store on the site for 27 years, is expected to close its door in early 2018.   

A home improvement start-up with a green conscience is expanding out of its Austin, Texas, hometown.    TreeHouse will open the nation’s first-ever net-zero energy store on June 1, at The Hill, a shopping center in Dallas. The store will be the retailer’s second location, but not for long. An additional store, planned for the Plano area, is due to open this fall.   

Whether treating mom to jewelry or a special outing at her favorite restaurant, consumers plan to spend more than ever on Mother’s Day.   Specifically, Mother’s Day shoppers are expected to spend an average of $186.39 for the holiday, up from last year’s $172.22, according to the National Retail Federation’s annual survey, which tapped 7,406 consumers about their Mother’s Day plans. The study was conducted by Prosper Insights & Analytics.  

Ethically sourced bridal and fine jewelry retailer Brilliant Earth is expanding its brick-and-mortar footprint.    The company has just opened a location in the Georgetown section of Washington, D.C. The showroom utilizes an appointment model designed to provide a high-touch, personalized experience for every customer.  

Camper, the contemporary footwear brand based in Spain, stays true to its tradition of creating unique store experiences for shoppers at each of its locations at its new outpost in Manhattan.   The 650-sq.-ft. store has a minimalist look, and features hardwood oak plank flooring with a satin finish. Oversized photo images provide a bold backdrop for product displays. The lighting is ambient and subdued in order to focus shoppers’ attention on the displays.   

Target Corp. is celebrating the highly-anticipated release of a popular video game with some fun in-store flourishes.       

Von Maur has opened its first location in Wisconsin.   The family-owned company opened a 150,000-sq.-ft. store at The Corners of Brookfield in Brookfield, Wisconsin.   Von Maur has been expanding with its eye on a national footprint. After expanding beyond its Midwestern footprint in 2011 with the opening of its first location in Georgia, Von Maur has since grown in additional new states including New York, Alabama and Oklahoma.