-
Brand standards for a brave new retail world
Formula. Format. Familiarity. The retail recipe is tried and true, based on brand dress and standards developed over years and, often, decades. Standards meticulously define everything from the logo to the physical layout of stores. Storefronts, where the visual expression of the brand identity is most evident and most essential, is especially prescriptive. A Barnes & Noble in Miami looks the same as a Barnes & Noble in Minneapolis. -
Wireless retailer details new store openings
Sprint is expanding its growing store network in the Pacific Northwest. The company plans to open 12 new retail locations throughout Washington by the end of 2017. Currently, Sprint operates more than 107 stores throughout the state. In Oregon, Sprint plans to open nine stores in the Portland Metro area by yearend. The carrier current has more than 64 locations throughout the market.

