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Best Buy creates 'Dyson experiences'
A consumer electronics giant is making a move to grab some wallet share from the home category. Starting in August, Best Buy is adding Dyson Demo Experiences – dedicated spaces that will let customers try out Dyson products. Approximately 90 Best Buy stores in the United States will feature the new interactive sections, which will be designed for shoppers to test merchandise. -
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Enough of the “retail is dying” narrative that has dominated so many headlines the past few months. It’s way overplayed.
Brick-and-mortar is evolving, not dying. And it’s full of exciting new players — many of them digitally native — that are infusing the industry with something it can always use: new blood. Here’s a quick rundown of some of these newcomers to the physical space:

