Displays & Signs

The maker of what it calls "the world's most comfortable shoes" has set up shop in New York City.   Allbirds, the eco-friendly online brand with a fast-growing and devoted following (especially in the Silicon Valley), has opened its second brick-and-mortar location, in Manhattan's SoHo neighborhood. The company opened its first store, on the ground floor of its San Francisco headquarters, in April.  

High-end bath, kitchen and appliance retailer PIrch is relying on its California roots for future growth.  

Pottery Barn is showing off its latest store concept at its just-opened flagship in Manhattan's Flatiron District.   Located in a landmark Beux-Arts styled building, the 17,000-sq.-store features original columns and adorned ceiling accents. It emphasizes local partnerships, design services and exclusive products, including one-of-kind vintage items.   

Facebook is helping retailers bring their catalogs to life.   The social media giant introduced a new ad format that enables brands to distribute catalogs through mobile devices. Called "lifestyle templates,” the new format replicates the look of a print catalog, and also allows customers to make a purchase items directly through the Facebook ad, according to Business Insider.   

Amazon is getting ready to host its fourth-annual flagship sale in India.   The online giant is gearing up for its “Great Indian Festival,” an event similar to Amazon’s Prime Day sale. Amazon is banking on the sale’s deep discounts, exclusive merchandise and buyback offers to attract new customers, according to Live Mint.  

There's a new story at Story — the innovative retail outpost in downtown Manhattan that totally reinvents itself every couple of months — and this time it's all about beauty.

A Japanese lifestyle brand with a devoted following has opened an outpost in one of New York City's most hip neighborhoods that will serve as a model for future expansion.    Muji has opened a 7,300-sq.-ft. store in the Williamsburg section of Brooklyn. It is the retailer’s seventh store in the greater New York City area. In addition to New York, Muji has six locations in California, one in New Jersey and one in Boston. It plans to add more U.S. stores next year.  

Online home furnishings and decor retailer One Kings Lane is making its temporary foray into brick-and-mortar retail more permanent.   The retailer opened its first-ever physical location, a seasonal pop-up in the posh resort town of Southampton, New York, at the beginning of summer. But the company said the response to the temporary store was so positive that it has decided to make it a permanent space.