Displays & Signs

By Ken Nisch, chairman, JGA

BENTONVILLE, Ark. — While Toys"R"Us and Kmart were among the first retailers to release their hot toy lists, Walmart wasn't too far behind this year, offering many of the same toys as the aforementioned companies, and even some exclusives. 

Wayne, N.J. — Ahead of the holiday season, Toys"R"Us announced that it will expand its layaway program and incorporate flexible payment options in order to spur holiday sales. The retailer is offering its layaway service along with Bill Me Later to enable customers to complete purchase through a series of smaller payments over time.

Toys"R"Us introduced layaway in 2009 for such big-ticket items as bicycles and swing sets and on Oct. 15 will expand the program to include playthings in 450 of its 600 stores.

SAN DIEGO, Calif. — Consumers are busier than ever and are inclined to spend as little time shopping for groceries as possible, so attracting them enough to stop and sample a new product is a challenge. Albertsons is looking to address that issue by teaming with Daymon Interactions, a consumer event marketing company, to develop a new in-house product sampling and event marketing program.

New York -- In a partnership with the U.K.-based retailer PC World, Google has opened its first-ever physical retail space, a pop-up shop in London.  It will be open for three months. 

The small,  285-sq.-ft. shop, called Chrome Zone, is devoted to Samsung’s ultra-portable Chrome OS-powered Chromebook computer and related accessories.  The space  has a high-tech look and is decked out in Google’s signature colors. 

Milford, Conn. — Subway said Monday that it opened more than 400 sandwich shops during August and September in 44 countries, 36 U.S. states and seven Canadian provinces.

The new restaurants account for more than 480,000 sq. ft. of retail space and bring the total number of Subways to just over 35,300 locations in 98 countries.

PLEASANTON, Calif. — Safeway's annual fundraising initiative to benefit breast cancer research once again has commenced.

So much for the weak economy. A record number of people, 161 million to be precise, are expected to celebrate Halloween this year, according to the National Retail Federations annual survey.

NRF has been conducting the consumer intentions and actions survey for 10 years and the outlook for this year is the brightest ever with average spending per person expected to increase to $72.31 from $66.28 last year.