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Toys ‘R’ Us’ holiday plans: fewer pop-ups, more exclusives
New York City -- Toys “R” Us is cutting back on the number of temporary holiday stores it opens this year compared with last, but it is significantly expanding the number of exclusive products it offers, chairman and CEO Jerry Storch said at a press conference Wednesday. The retail chief’s bet on the hottest toy of the season: Animal Planet’s Air Swimmers line (helium-filled, radio-controlled flying fish), which will be available only at Toys “R” stores and via its website.