Gap launches premium denim line for babyGap

SAN FRANCISCO Gap announced the launch of the newest collection under its 1969 Premium Denim brand. The new line is made especially for babyGap and features a brand new, lightweight premium denim. The collection features Gap's iconic pieces specifically for babies ages 0 to 24 months, the company reported.

Key pieces from the babyGap 1969 Premium Denim collection include a 5-pocket jean with traditional styling for baby boy ($19.50), a unisex overall ($29.50) and a skirtall for baby girl ($29.50). Other classic items include denim jackets for baby boy and baby girl ($29.50), and a balloon pant and romper for baby girl, ($19.50) and ($26.50) respectively. To mix and match with the new denim, Gap is also introducing a variety of classic, clean pieces with detailing including a white oxford bodysuit ($19.50), knit pocket-t bodysuit ($14.50) and chambray bodysuit ($19.50).

"We are extremely excited about this new 1969 Premium Denim collection for babyGap, which merges an emotional feel with a practical touch," said Pam Wallack, president of babyGap, GapKids and GapMaternity. "This collection is all about the fit and fabric. Our team spent a great deal of time to get the pieces just right and the result is a premium denim that is so soft it doesn't require lining and a fit that complements all of baby's ages and stages."