Displays & Signs

El Paso, Texas -- Best Buy Co. has signed a lease to open a 37,740-sq.-ft. store at The Fountains at Farah, a new power-lifestyle shopping center located in El Paso, Texas.

The shopping center, a Centergy Retail project, is under construction and planned to open in 600,000 sq. ft. in fall 2013.
 

J.C. Penney Co.’s visual transformation has begun. The company has rolled out three shop concepts to nearly 700 stores nationwide. The shops, the first wave of many more to come, are dedicated to three brands: Levi’s, I Jeans by Buffalo, and The Original Jean Co. 

Click here to take a video tour of the new shops.
 

Plano, Texas -- J.C. Penney on Aug. 1, will open in-store shop concepts for three brands—Levi's, i jeans by Buffalo and The Original Arizona Jean Co.—in nearly 700 stores nationwide. To coordinate with the back-to-school season, the retailer also is offering free haircuts for kids in its salons in the month of August.

Walmart and Target should see an influx of parents in the coming months, as both retailers topped the list of where consumers plan to do most of their back-to-school shopping this year, according to The NPD Group.

NPD asked the the open-end question:  “Where do you plan to do most of the back to school shopping for your child(ren)?" Out of 1,760 mentions of retailers where parents plan to do back to school shopping on behalf of their kids, Walmart secured 36% of them, followed by Target at 20%.

NEW YORK — Gap has launched its Shine On campaign, which features a ballerina, comedian, DJ, violinist and anti-bullying advocate alongside the winners of Gap’s sixth annual casting call contest.

PITTSBURGH — GNC recently extended its relationship with Sam's Club, the company announced in conjunction with its second-quarter results.

Beginning in third quarter 2012, GNC's presence in all Sam's Club locations will incorporate established shelf space with branded signage, adding to the existing rotational assortment program.

NEW YORK — Macy's announced that Brazilian actress and model Camila Alves, will serve as the ambassador for it's exclusive I.N.C. International Concepts brand. Beginning this fall and continuing through 2013, Alves will highlight I.N.C.'s fall collection as she appears in a multi-platform campaign with a significant presence in print, digital and in store. Alves also takes on the role of media spokesperson, being at the forefront of all brand messaging such as new initiatives and product launches.

General Growth Properties malls across the country have partnered with online charity DonorsChoose.org for its Celebrate Schools! philanthropic initiative. 

The partnership is designed to shine the spotlight on the importance of a quality education and assist local schools and teachers with much-needed supplies and funding.

Chicago -- General Growth Properties said Friday it has established a partnership with online charity organization DonorsChoose.org as part of GGP’s Celebrate Schools! philanthropic initiative.

The partnership is designed to assist local schools and teachers with supplies and funding.

Plano, Texas -- J.C. Penney said Thursday it is once again tweaking its pricing structure, changing course just six months after introducing a three-tiered everyday pricing strategy.