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Winn-Dixie takes to social media for latest ad campaign
JACKSONVILLE, Fla. — Winn-Dixie is stepping into the digital arena for its latest advertising campaign with a social media contest to find who will get to be featured in an “I’m Beef People” advertising circular or outdoor billboard.
The “I’m Beef People” local campaign also supports Winn-Dixie’s recent introduction of WD Brand Choice Angus Beef to all Winn-Dixie stores.
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ShopperTrak: August 2013
Shopper activity increased last month, in line with ShopperTrak’s predictions. Total retail store shopper traffic increased 11% this August compared to the previous month, which corresponds with recently reported positive month-over-month retail trends. In addition, shopper traffic for August 2013 increased slightly compared to the same month last year by 0.7%.
