Displays & Signs

SAN FRANCISCO — Pottery Barn Kids, part of Williams-Sonoma’s brands portfolio, has launched its Summer Reading Challenge in partnership with PBS Kids. 

The challenge, which runs through August 26, is designed to promote a love of learning and literacy in kids and their families throughout the summer months. It also draws foot traffic into its brick and mortar stores, and is an exercise in brand awareness, as young children will recognize the brand and associate it with the reading challenge, making them potential future customers. 

Lyndhurst, N.J. -- Crossroads Cos. has been named leasing agent and property manager for Veterans Square Shopping Center, located on New York Avenue in Lyndhurst, N.J.

The 144,400-sq.-ft. neighborhood shopping center’s tenant roster includes a free-standing ShopRite, Home Goods and a mix of national, regional and neighborhood businesses.

Milwaukee -- Chicago-based HSA Commercial joined leaders from the City of Wauwatosa to celebrate the groundbreaking of Phase I of The Mayfair Collection, a large-scale, mixed-use development at Highway 45 and Burleigh Street in suburban Milwaukee.

Phase I of the project will consist of adaptively repurposing functionally obsolete warehouse buildings along Highway 45 into new, contemporary retail environments.

NEW YORK — Nickelodeon has launched a store within a store in Toys"R"Us Times Square. The Nick Shop is 1,000 sq. ft. and offers exclusive New York-branded products, such as kids and adult apparel, accessories, plush toys and home goods featuring Nickelodeon characters.

Merchandise showcasing Dora the Explorer, Bubble Guppies, Team Umizoomi, Winx Club, SpongeBob SquarePants and Teenage Mutant Ninja Turtles is priced from $5.99 to $49.99. The shop also has an assortment of Nickelodeon-branded toys, books and DVDs.

MYRTLE BEACH, S.C. — Golfsmith International is teeing up for the opening of its first Xtreme golf store in Myrtle Beach, S.C. The 35,000-sq.-ft. space has been designed to encourage customers to try out products in an interactive hi-tech environment before they buy.

New York -- Nickelodeon has opened a 'Nick Shop' on the first level of the Toys "R" Us flagship in New York City’s Times Square.

Melville, N.Y. -- Sbarro is expanding its international growth with plans to open 20 eateries in Ontario, Canada. This announcement is the latest in a series of franchise agreements that have recently expanded Sbarro's presence across Europe, the Middle East, South America, Asia and the Pacific.

New York -- J.C. Penney on Tuesday turned to social media to deny that a tea kettle being advertised on a billboard on the 405 Interstate near Culver City, Calif., is intended to represent Adolf Hitler.

Anaheim, Calif. – Pacific Sunwear of California Inc. is opening a new pop-up store in the SoHo neighborhood of New York this summer. The two-floor, 10,000-sq.-ft. shop, located at 583 Broadway, opens today and runs through Labor Day weekend.

NEW YORK — Tiffany & Co.’s 175th anniversary and its Great Gatsby movie tie-in collection drove the jeweler’s better-than-expected financial results for the first quarter ended April 30, which included Valentine’s Day. 

The jeweler had worldwide net sales of $895 million, an increase of 9% from $819,170 for the same period last year. On a constant exchange rate basis that excludes the effect of translating foreign currency denominated sales into U.S. dollars, worldwide net sales increased 13% and comparable store sales rose 8%.