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Sears to showcase outdoor living line at New York City Wine & Food Festival
New York -- Sears and its Shop Your Way loyalty program are prepared to make a splash in New York next week by playing a major role in the city’s Food Network New York City Wine & Food Festival presented by Food & Wine.
New York’s premier culinary event will be held Oct. 18 to Oct. 20 and Sears and Shop Your Way are expanding their presence this year and plan to showcase stylish and affordable lines of patio furniture, Kenmore grills and indoor and outdoor entertainment with Sears designer and TV personality Ty Pennington.
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ChapStick taps Olympic gold medalist Alex Morgan as its brand ambassador
ChapStick has selected Alex Morgan, Olympic gold medalist and member of the U.S. Women’s National Soccer Team, as its latest brand ambassador. Morgan will serve as the first brand spokesperson in more than a decade and will appear in national television and print advertising, set to debut Nov. 4.
The product focus for the start of Morgan’s two-year partnership is ChapStick Hydration Lock.