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Sears Home Appliance Showrooms get a makeover


Sears Home Appliance Showrooms has completely revamped its interior in an effort to make the shopping experience convenient for consumers.

The updated sales floor presentations include a new merchandising layout allowing showrooms to expand key lines such as built-in cooking, cooktops and laundry and improve customer shopping experiences with new displays of dishwashers and floor care.

Since Aug. 2013, more than 60 of the showrooms have been updated to the new expanded presentation. This new floor plan will be the company standard moving forward with all new locations.

"With our new showroom model, we're not increasing the size of our sales floors, but rather, better utilizing our floor space to expand our merchandise offerings and showcase our products. This, in turn, will help our dedicated sales force provide customers with a higher level of service," said Susan Hilsenbeck, division VP, merchandising at Sears Hometown and Outlet Stores. "Customers can expect to find a simplified layout, better showcasing our dishwashers, cooktops, and built-in cooking appliances, including an expanded wall oven display. Plus, our laundry has also expanded, featuring additional top-load high-efficiency and front-load washers and dryers."

To celebrate the new look, Sears Home Appliance Showrooms will promote a nationwide event Saturday, Oct. 25 and Sunday, Oct. 26. Customers can save on the select items during the two-day sale.

Sears Hometown and Outlet Stores and its dealers and franchisees operate 1,250 stores across all 50 states as well as in Puerto Rico and Bermuda.

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