Displays & Signs

The retail industry is awash with digital innovations, but traditional paid search programs continue to dominate retailers’ digital marketing tactics, according to the 2014 Shop.org/Forrester Research State of Retailing Online study.

Model, actress and television presenter Kelly Brook has signed on with Skechers to appear globally in the footwear company’s multiplatform marketing and social media campaigns through 2015.

"It doesn’t get any bigger than Skechers when it comes to lifestyle footwear so I’m thrilled to be working with this amazing brand,” said Brook. “Skechers has brilliantly comfortable shoes in so many colors and looks. I love it and can’t wait to get started with this campaign!”

With back-to-school season in full swing, Lands' End Kids has enlisted seven PopSugar Select mom bloggers to curate a collection of "First-day Faves," each to be featured in a new digital popup shop every week at landsend.com/firstdayfaves.

Featured items will be offered at a 25% discount.

New York -- Italian luxury brand Fendi has opened a pop-up, called #fendisoho in Manhattan’s SoHo neighborhood. The 630-sq.-ft. store will be open until the end of the year.

The merchandise will rotate on a monthly basis, with different themes that reflect the breadth of the brand’s offerings. The first collection is devoted to accessories, or what Fendi calls “must-have mini-icons.”

Target is leaving no digital stone unturned this year as its looks engage with shoppers in the lucrative back-to-college market.

Virginia Beach, Va. -- Home furnishings retailer West Elm will open a new store at Town Center of Virginia Beach, the retailer’s first in the Hampton Roads market.

The new store will be located on Main Street on the first floor of the newly constructed 4505 Main Street Tower, next to the recently announced Anthropologie store. A grand opening is slated for 2015.

Shopko is looking to drive traffic to its stores and e-commerce site with the launch of a new fashion blog called TREND.spire. The blog offers shoppers tips on how to put outfits together with pieces from either bricks-and-mortar locations or online.