Displays & Signs

San Francisco – To serve the needs of tech-oriented holiday shoppers, “Wired” is opening a pop-up store in New York City and an e-shop at Los Angeles International Airport (LAX). The annual holiday pop-up in New York showcases items hand-selected by “Wired” editors and curators, and will be open Dec. 11-21.    

New York - Customer engagement is becoming an ever trickier proposition. Thanks to increasing connectivity and functionality of mobile and wearable devices, today’s consumers can enter an intensely personalized, stimulating and informationally rich virtual environment at a moment’s notice. Enticing them with omnichannel promotions is no easy task.  

ECRM compared retail circular advertising in November 2013 vs. November 2014 and noted trends occurring across top retail chains. Home Depot added an additional Black Friday 2014 circular promoting appliances. Home Depot offered deep Black Friday 2014 discounts on microwaves. Staples increased circular pages by +38%, and featured an attractive “Free Kindle eReader with laptop purchase” and a $99 Asus laptop on the Black Friday 2014 circular front. Walgreens had little change in November circular metrics but CVS cut 9 pages; a 10% decline.

If you’re like me, and you were curious about how Black Friday hype translated into retail sales, your head is spinning right about now. Because the flurry of post-Black Friday news reports is packed with conflicting information, data that doesn’t seem to add up, and—perhaps unsurprisingly given those disparities—wildly variant conclusions about whether the Black Friday weekend was a “success” or a “disappointment” and about what is in store for the rest of the holiday season.

British heritage brand Hunter sets the stage for global expansion with a flagship that offers a modern take on British countryside icons.

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New York — Swedish fashion giant H&M’s higher-end brand COS will make its New York debut on Friday, in the SoHo section of Manhattan. It’s the brand’s second U.S. store—the first, in Los Angles, opened in October. 
  COS,  known for its clean lines and minimalist look, targets a more sophisticated customer than the more value-priced H&M.  The SoHo store has a upmarket feel and gallery-like look, enhanced by the use of glass and white-washed wood.
 

Seasonal excitement at seven of Gander Mountain’s 154 stores is being driven by a train-themed merchandising initiative called the Holiday Express.

In a first-of-its-kind effort, seven stores in Florida, Minnesota, Missouri, New York and Virginia feature the large seasonal display filled with activities and an area where kids can have a free photo taken with Santa.