-
Johnny Rockets goes to school
Aliso Viejo, Calif. – Count Johnny Rockets among those looking forward to starting college later this year. Johnny Rockets is launching a further expansion into college and university campuses through its Express prototype.
Johnny Rockets Express, a quick-service prototype aimed at universities, airports, malls and other entertainment destinations, offers flexible floor plans with options ranging from a 150-sq.-ft., free-standing kiosk to a 1,100-sq.-ft. restaurant.
-
‘Tahget’ localizes Boston assortment
Minneapolis – Target Corp. is presenting itself as “Tahget” to Boston-area shoppers. The Boston Globe reports that Target is offering an assortment of “Local Pride” T-shirts with stereotypically Boston phrases and slang, such as “Wicked Smaht,” in its store located in Somerville, Massachusetts, a small city bordering Boston.
The localized assortment will also be featured in Target’s new CityTarget location scheduled to open in the Fenway neighborhood of Boston on Wednesday, July 22.
